week, Mike Pervere, Product Manager for the HP CM8060 Color MFP, spent two
days talking to hundreds of analysts, press, channel partners and customers in
Print event. He engaged in a lot of great discussion and received positive
feedback on the breakthrough that the HP CM8060 represents for the business
2.0 strategy focuses on three areas:
- Delivering a next-generation
digital printing platform that increases print speeds and lowers the cost
of printing for high-volume commercial markets
- Making it easier to print from
- Extending HP’s digital content
creation and publishing platforms across all customer segments.
An example of this last point
relevant for enterprise businesses is what HP is calling an “Open Extensibility
Platform.” This is a web-based software development kit that enables developers
to tailor their software, whether Java- or .NET-based, to integrate with its
devices for features such as scan-to-print, paper-based processes.
For many of
the analysts, this was the first time they had actually seen the CM8060 MFP.
According to Mike, “There was one particular industry analyst who was thrilled
with the HP CM8060. He was impressed with the speed and print quality. It was fun to see his reaction when I showed
him how easy it is to use the onscreen video to clear a paper jam. Oh that is so cool! You guys have really
done something useful with technology that makes machines like this more
first hand experience interacting with the HP CM8060 gave many of the people at
the event a chance to match up their expectations. According to Mike, “the technology broke
their existing paradigm about speed, especially in an ink-based MFP.” Another concept that impressed people was the
idea that Edgeline could help their businesses advance, especially controlling
costs with the color printing modes. And they liked the fact that they didn’t
have to sacrifice quality either. Edgeline technology offers them a simple
solution to manage their infrastructure, their environment, and cost.
Mike met an
HP dealer who was passionate about the Edgeline technology and he shared this
enthusiasm with others resellers at the Edgeline booth. Stephen Allen, a
Principal at Integrated Technology Systems had this to say about the CM 8060:
“The print quality is fantastic. The
ink makes color graphics stand out and it doesn’t smudge like other ink-based
Mike thought the event was a great success. Many customers, resellers, press
and analysts walked away with a better picture of what Print 2.0 is all about,
and how the CM 8060 MFP is changing the enterprise world.
hear what Microsoft is saying about the CM 8060? Watch