Like millions of others, I was staring at the T.V. on Sunday. While the game was great, I must confess I watch the big game more for the commercials than for the action on the field. This year was no exception. Amongst the ads for everything for beer and burgers, I couldn’t help but notice the common theme that most promised cost-savings so that you can spend less and still live well. And that got me thinking, how do the same principles apply to companies?
How can a business improve service, drive customer loyalty and still save money? It sounds like an unattainable goal, but that’s exactly what Humana has done. One of the world’s largest health insurers has used technology to streamline the production and delivery of high volume, customized member communications. As a result, Humana estimates it saves $250,000 per month in document production and $1.5 million in annual mailing costs. And they’re sharing their story during an interactive webinar Wednesday, February 17 at 1 p.m. ET (10 a.m. PT).
To learn what Forrester, one of the leading analyst firms, is saying about technology advances that can help insurers enhance the member experience as well as hear first hand how Humana has enhanced member loyalty and retention, increased referrals and significantly improved member communications, plan to join the discussion at http://www.hp.com/go/humanawebinar.