Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

Architecting your ecosystem around the Systems of Engagement

When he commented on my blog post, Albert Vargas posed Geoffrey Moore and I an interesting question. He asked, “What are some key elements that you should consider when architecting a System of Engagement (S.O.E)?” Systems of Engagement have been in place ever since the dawn of time. For example, the first marketplace was a system of engagement. We have innovated our technology in today’s world to the point where BYOD, mobility and social media have served as catalysts to trade a whole new set of assets — information! So the question is not about architecting a System of Engagement. Instead, it is about architecting our ecosystem around these Systems of Engagement.

 SoE Ecosystem.png

Systems of Engagement — along with the data generated — are in place for enterprises to leverage. Enterprises that take the right steps to leverage this data to their business benefit will competitively differentiate themselves and innovate the planet by 2020. Some might even predict the innovations.


Here’s my take on the five elements that enterprises must consider when configuring and sustaining the S.O.E. ecosystem that best applies to their business context.


1. Listen to customers. Big Data agrees that the Chief Marketing Officer (CMO) for the enterprise is its new master. The CIO must have a system of engagement with the CMO to ensure that they are using social media to know what their customers want.


2. Make data matter. Getting access to data is good. Ensuring access to the right data is priceless. The return on information is best realized by having a laser focus on informationalizing data that matters.


3. Apply business context. Systems of Engagement are usually open and accessible to all enterprises in social media. (Those internal to the enterprise are an exception.) The same Tweet is likely to have different perspectives and sentiments for different enterprises — check out my reference to “Best Bet” in this post. Therefore, context — especially from the business dimension — is vital in realizing value through Infonomics as Gartner VP Research, Doug Laney would characterize it.


4. Grow the right skillsets. Having the right tools is essential. Ensuring that the right employees are mentored and trained into Data Scientists of the 21st century is the only way enterprises can realize their Return on Individuals.


5. Promote social media. Enterprises must become the actors in the social media rather than the passive viewers. For example, social media techniques can be proactively applied across all phases of the Product Development life....


This ecosystem must ensure that the intelligence gleaned from the data is translated into action while predicting the future.


Have you considered “engaging” with me as I work on my presentation for my DT2353 session at HP Discover 2013?

Please consider making this exercise part of your ecosystem.


Something tells me Vargas will.  I look forward to meeting Vargas at HP Discover and anyone else interested in having a conversation … er … a System of Engagement with Vargas and I.


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.

avargas | ‎05-17-2013 05:31 AM

Interesting article Nadhan! One image that immediately comes to mind is how expansive these ecosystems can and will probably become. The possibilities are endless and have the potential to become as complex as biological systems.  This concept is not necessarily new and has been written about before.

Now however the differentiating factor from the past is the emergence and ability of the enterprise to process Big Data in meaningful ways. From hardware to 

For me, the really exciting areas will be the be interactions in between the ecosystem and the systems of engagement and how they are manifested for comsumption by the individual. I have posed this question and layed out a simple example before using Big Data as a catalyst for the Retail space. 


I wonder, what kind of other innovative interactions are waiting to be unearthed by mining the digital ecosystem?

Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the community guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
Showing results for 
Search instead for 
Do you mean 
About the Author

Follow Us
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.