Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

Being Mobile is good but application of mobility is priceless

Mobile has the power to reshape entire industries and these changes will be swift,” say developers in a recent survey as outlined in this post on How Mobile will change Business by Maeghan Ouimet. “Staying competitive in the era of mobility requires fundamentally re-envisioning traditional business models through a mobile-first lens.” Developers also say that car apps will be big and Facebook will be the social network of the past. Triggers me to take a look at social networking fundamentals and how mobility can be disruptive in this space.


As humans, we live and thrive on interaction. Some interactions are part of our natural course of life -- children, teachers, managers, customers, contractors, etc. Other interactions are proactive where we become "friends" with the people we want to be friends with.


The World of Mobile Apps


Human interactions have been around since the second human materialized on planet Earth. However, we interact with a whole spectrum of other inanimate objects today including appliances like the refrigerator, the washer, the dryer, the microwave, etc. Have you ever thought about the sentiments of your refrigerator? "Oh, my gosh, stop filling me up with these expired items! Seriously!"


Social networking tools offer yet another channel for fostering such interactions where we can instantaneously exchange thoughts crisply with the messages being read and acknowledged driven by the presence and attention of the recipients. It is fascinatingly passive but also highly interactive.  Social networking is one channel for humans to interact with another.


Mobility, on the other hand, allows us to interact with the world of appliances around us—including the car we drive, the aircraft we fly, the train we ride, and the ship we sail. Mobility opens up new doors wherever our BYOD is present. Add an app for an interaction with your washer and you will be having a conversation about the number of cycles it has already gone through for the latest load. Mobility is providing us access to instantaneous interactions with objects of interest. Which is why, developers say that apps that interact with your car will be big.


Now, imagine friending your appliances in social networking sites. What if your washer posted a message saying that it had a problem that was fixed by a given part being replaced? Other washers might have an opinion or two about that. You yourself could form your own network of appliances you are “friends” with – what you have and what you would like to have. And you can ask your dryer to do what your washer did and apply lessons learned.


This is why it is vital that enterprises pay close attention to how and where mobility can make innovative differentiation in their customers' experience. To do this right, enterprises must consider Mobility as the Third Platform  while using Information Management tools like Autonomy that conduct sentiment analysis on a sustained basis -- whether they are posted by humans or the appliances they use.


Being Mobile is good but application of mobility is priceless.


Just ask your favorite appliance.


How about you?  How are you maximizing on Mobility within your enterprise?  Do you have an Enterprise Mobility Platform in place?  What is your favorite appliance?  Are you into wearable devices? How do you think it will respond to “Hi there!”


This post is part of the Knowledge Matters mobility series. Watch for more blogs on mobile applications development, testing for mobility, mobile cloud, user experience design, mobile business intelligence and other key topics designed to help you be successful in the mobile enterprise market. And you can always check out our previous Knowledge Matters mobility series articles on the HP Applications Services blog.


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.


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