Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

From the desk of Big Data - Meet my new master

Hello, enterprise IT:


This is Data. In my first post, I shared the steps you can take to realize the big picture. In this post, I share my perspective on my various masters over the years. I recently saw a presentation by Rich Vancil, Group VP of the Executive Advisory Group and Kathleen Schaub Research VP and CMO Advisory Service from IDC. They explained how and why I should start getting accustomed to being led by a whole new master. Someone I would not have thought about in the recent past. But then again, I’ve had so many masters; it’s hard to know whom to follow next! No matter. I always manage to adapt.


Let’s look at a few of those in IT who have served as my master over the years:


Data Administrator. During my initial years, the Data Administrator was in charge of housing me in the right format and had the supreme authority to move me around. They also (sadly) were in charge of getting rid of me. I viewed him as creator, preserver and destroyer.


Data Modeler. Then I followed the master who defined the Data Model, the framework of my existence. Physical databases were implemented in this framework. If we weren’t in the data model, we weren’t treated like first-class citizens in the physical layers.


Data Architect. Then the Data Architect emerged. They had an enterprise-wide view of our organization, migration, and integration across repositories. Our homes got a new name: Systems of Record.


Data Scientist. But, then something happened. Our population exploded. The world became a Big World for Big Data from Petabytes to Brontobytes. The Data Scientist emerged, and became known as the sexiest job of the 21st century. Data Scientists play a vital role in informationalizing us so that enterprises can realize a Return on Information (ROI). Our homes are more dynamic and interactive, and are now called Systems of Engagement.


But the presentation from IDC was the most revealing of all. Throughout my life, customers have always been the source of the most valuable among us.  Today, enterprises must leverage us to directly cater to market demands. Thanks to the self-educated buyer, and my pervasive presence and growth in social channels, enterprises are required to be as social as their customers. In many organization