Hello, enterprise IT:
This is Data. In my first post, I shared the steps you can take to realize the big picture. In this post, I share my perspective on my various masters over the years. I recently saw a presentation by Rich Vancil, Group VP of the Executive Advisory Group and Kathleen Schaub Research VP and CMO Advisory Service from IDC. They explained how and why I should start getting accustomed to being led by a whole new master. Someone I would not have thought about in the recent past. But then again, I’ve had so many masters; it’s hard to know whom to follow next! No matter. I always manage to adapt.
Let’s look at a few of those in IT who have served as my master over the years:
Data Administrator. During my initial years, the Data Administrator was in charge of housing me in the right format and had the supreme authority to move me around. They also (sadly) were in charge of getting rid of me. I viewed him as creator, preserver and destroyer.
Data Modeler. Then I followed the master who defined the Data Model, the framework of my existence. Physical databases were implemented in this framework. If we weren’t in the data model, we weren’t treated like first-class citizens in the physical layers.
Data Scientist. But, then something happened. Our population exploded. The world became a Big World for Big Data from Petabytes to Brontobytes. The Data Scientist emerged, and became known as the sexiest job of the 21st century. Data Scientists play a vital role in informationalizing us so that enterprises can realize a Return on Information (ROI). Our homes are more dynamic and interactive, and are now called Systems of Engagement.
But the presentation from IDC was the most revealing of all. Throughout my life, customers have always been the source of the most valuable among us. Today, enterprises must leverage us to directly cater to market demands. Thanks to the self-educated buyer, and my pervasive presence and growth in social channels, enterprises are required to be as social as their customers. In many organizations, the Marketing division has first-hand visibility into my presence in these channels.
So the Chief Marketing Officer is now best positioned to drive the corporate business and IT objectives. They have become my new master.
Hello, CMO: This is Data. How goes it?
Don’t get me wrong. Every one of my earlier masters did their fair share, in line with the times. But I’m excited about my new leadership. I see the CMO as having the largest impact across the global enterprise—if they take their role seriously, and do the job right. Perhaps they should start by taking a look at the IDC presentation.
So, enterprise IT … how about you? How am I manifested within your enterprise? What is the role of my new master in your enterprise?
Got to go. I need to start marketing myself to my new master!