On Wednesday, December 5, at 4:30 PM CET, I experienced many firsts in the #InfoOpt Twitter Chat held at HP Discover in Frankfurt. To start, it was the first Twitter Chat on Information Optimization. It was also the first time I experienced a Twitter Chat combined with a LiveStream interview. Personally, this particular Twitter Chat was unique because I was participating in it live from the Bloggers Lounge at HP Discover—quite a different experience from the other Twitter Chats where I am in my home office! Let me tell you, I was quite at home in the Bloggers Lounge for this Twitter Chat, especially sitting right in front of Christian Verstraete!
Paul Mueller coordinated a discussion with Brian Weiss and Randy Cairns from Autonomy, and Jeff Healey from Vertica on Information Management. The Twitter Chat question of the week: How can you harness the true power of business data to stay competitive while remaining compliant?
I didn’t know what to expect from this combo-session of live video and tweets. Once it started, it felt like I was part of an interactive audience who were also chatting amongst themselves at the same time. That was unique. There was something going on-stage, but the audience can still chat amongst themselves! Usually in these Twitter Chats, you have multiple discussion threads going in parallel. Your eyes read the content, and your hands respond as and when needed. In this case, your ears were also engaged—listening to the conversation. It gave me an n+1 experience—all the threads in the Twitter Chat plus the live video.
Mueller coordinated the discussion well, and the panel not only called out the names of people asking the questions via Twitter, but also responded to them effectively.
Several points emerged, but here are the few I recollect:
1. ROI means something new—Return on Information
2. Data needs to processed with context and meaning to yield information
3. You need to work with data that matters to extract information from it
4. Information can yield insight, but all information is not necessarily insight
6. Either people or tools need to take action on the right data to yield information
8. Customer sentiment in social media can drive the behavior of IT
9. The CMO just might be the new CIO
10. While processing data, there is a body of information that gets built around key words with context
If you attended the first #InfoOpt Twitter Chat, I’d welcome any questions or observations you would add to the list above. What did I miss? After all, I was having an n+1 experience.
We should meet more often like this!