- When it comes to applying economics to the most valuable asset in the enterprise, timely availability of the relevant information is vital. The same information may not be as applicable if it is presented outside the critical time window without context. For example, knowing where your favorite restaurant is located becomes meaningful when you are hungry. There are multiple time dimensions when it comes to the systemic delivery of information through various channels — including desktop devices of record, mobile BYOD devices of engagement and of course, printers.
“It's not about the data. It's about how we're able to use the data,” Bob McDonald, CEO of Proctor and Gamble said in an article in Information Week by Chris Murphy. This is also my key takeaway from the IDC Market Spotlight Unified Information Access: Bridging the Silos. Both messages resonate throughout various posts I’ve made in this domain – whether about applying the principles of economics to information or getting the Return on Information (ROI) from your most valuable asset. Still there’s something to be said about this concept being recognized by the CEO of a global enterprise that serves the needs of about 4.6 billion of the nearly 7 billion people on the planet.
Sometimes, when someone doesn’t understand a story, we say, “I guess you had to be there.” That’s very true for HP Discover. It is only after coming to the conference and being physically present here that the sheer magnitude—both of the event and of the information available to attendees—hits me. Just think about it: 9000 attendees, 208 demos, and 21,367 attendees signed up to 397 sessions. Makes me wonder how large this blob of information could be? Is it a gigabyte? Or, a terabyte? A petabyte? An exabyte? A zettabyte? A yottabyte? Or, a brontobyte?
So, here I am watching with great interest, two candidates furiously debating weeks before the upcoming election for public office. The channel I am watching has a real-time feed at the bottom of the TV screen that represents the feelings of the male and female "undecided" voters on a position taken by either candidate. You can see the colored lines for men and women going in waves at various points in the debate with the sentiments changing in real time. However, these sentiments are captured only for a particular period of time. When the debate is over, the sentiment is no longer visible. I wish we had the ability to capture the sentiments on a sustained basis at any point in time across a wide geography. I am sure the candidates would like this too!