“It's not about the data. It's about how we're able to use the data,” Bob McDonald, CEO of Proctor and Gamble said in an article in Information Week by Chris Murphy. This is also my key takeaway from the IDC Market Spotlight Unified Information Access: Bridging the Silos. Both messages resonate throughout various posts I’ve made in this domain – whether about applying the principles of economics to information or getting the Return on Information (ROI) from your most valuable asset. Still there’s something to be said about this concept being recognized by the CEO of a global enterprise that serves the needs of about 4.6 billion of the nearly 7 billion people on the planet.