Enterprises invest in ERP/CRM because they are seeking an opportunity to standardize business processes while rationalizing siloed environments. Consumer-driven markets have increased the need for large organizations to listen to their customers, driving the adoption of CRM applications enabled by mobile devices and social media. But investing in these packages is only the first step. Companies must follow up with the right steps to maximize their return on these software investments.
Hello, enterprise IT:
This is Data. In my first post, I shared the steps you can take to realize the big picture. In this post, I share my perspective on my various masters over the years. I recently saw a presentation by Rich Vancil, Group VP of the Executive Advisory Group and Kathleen Schaub Research VP and CMO Advisory Service from IDC. They explained how and why I should start getting accustomed to being led by a whole new master. Someone I would not have thought about in the recent past. But then again, I’ve had so many masters; it’s hard to know whom to follow next! No matter. I always manage to adapt.