Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

NASCAR and HP make social media matter for their customers

Flipping the remote, I see an advertisement on the TV where NASCAR CMO, Steve Phelps describes the NASCAR Fan and Media Engagement Center. In Phelps’ words, as he explains in this CNBC interview on Squawk Box, it is an enormously powerful tool that processes Big Data for NASCAR to take the right actions. This powerful solution is enabled by technology from HP, who provided the tools that can glean the intelligence from social media, the hardware that enables complex, real-time analytics as well as the services that bring it all together. NASCAR and HP make social media matter for their customers. Let’s see why.

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