Thanks to a tweet by Doug Laney, VP, Gartner Research, I came across the phrase “business intelligence” in a book published by D. Appleton and Company, in 1865 — 148 years before this blog post. Page 210 of this book mentions Sir Henry Furnese, and the techniques he used to realize financial gain. The particular sentence that Laney called out was "[Sir Henry Furnese] maintained a complete and perfect train of business intelligence." In other words, the need for, and the usage of, the phrase “business intelligence” is centuries old. So what’s new about this term today?
If you read the Open Letter to Enterprise IT from Big Data, it will become very clear — very quickly — that information is the most valuable asset within an enterprise. Doug Laney, VP of Research at Gartner, and the originator of this concept, would agree. That being said, enterprises must determine how and where they use this data. The return on information is best realized by using data that matters with the right resources. Eric Siegel, a former assistant professor of computer science at Columbia University and author of “The Power to Predict Who Will Click, Buy, Lie or Die” characterizes human resources as the scarcest resource in any company. I agree. How about if enterprises had a way to grade the likelihood that individual workers would leave the company?
Enterprises invest in ERP/CRM because they are seeking an opportunity to standardize business processes while rationalizing siloed environments. Consumer-driven markets have increased the need for large organizations to listen to their customers, driving the adoption of CRM applications enabled by mobile devices and social media. But investing in these packages is only the first step. Companies must follow up with the right steps to maximize their return on these software investments.
Hello, Enterprise IT. This is Data.
It’s Valentine’s Day, and I’m looking forward to going out for a candle-lit dinner, roses, the whole works. But I wonder. Who is my Valentine this year? Looking across the Enterprise IT landscape, I see several entities that have a vital role in sustaining my presence. Yet I’m really confused about who is the one best suited for the critical role of Valentine for Big Data.
Let me explain in detail the candidate Valentines and the reason for my confusion.
“It's not about the data. It's about how we're able to use the data,” Bob McDonald, CEO of Proctor and Gamble said in an article in Information Week by Chris Murphy. This is also my key takeaway from the IDC Market Spotlight Unified Information Access: Bridging the Silos. Both messages resonate throughout various posts I’ve made in this domain – whether about applying the principles of economics to information or getting the Return on Information (ROI) from your most valuable asset. Still there’s something to be said about this concept being recognized by the CEO of a global enterprise that serves the needs of about 4.6 billion of the nearly 7 billion people on the planet.