Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

It takes all types of data to discover the gold mine in your enterprise

“Is your Big Data a gold mine or garbage dump,” asks Brian Weiss, VP, HP Autonomy in his Big Data session at HP Discover. Weiss explains that enterprises need to be able to look at all types of data with context to glean actionable, meaningful insight – even for a simple phone call. You can capture different data elements about the phone call like the date, time, duration etc. But what was the prevailing mindset during the conversation? Was the caller (think customer) angry? How about having a solution to look at both the structured metadata about the phone call as well as the unstructured sentiment. Voila: HPExploreCloud - A solution that can discover the gold mine in your enterprise.

NASCAR and HP make social media matter for their customers

Flipping the remote, I see an advertisement on the TV where NASCAR CMO, Steve Phelps describes the NASCAR Fan and Media Engagement Center. In Phelps’ words, as he explains in this CNBC interview on Squawk Box, it is an enormously powerful tool that processes Big Data for NASCAR to take the right actions. This powerful solution is enabled by technology from HP, who provided the tools that can glean the intelligence from social media, the hardware that enables complex, real-time analytics as well as the services that bring it all together. NASCAR and HP make social media matter for their customers. Let’s see why.

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