Willkommen in Deutschland! It is a bright day as I land at the Frankfurt airport, excited to attend HP Discover. I see bright displays with the HP logo, welcoming visitors to an innovative experience. As I come out to baggage claim, I see the familiar HP logo again, and my thoughts echo the current campaign slogan: Make it Matter. My first reaction is a burst of enthusiasm, followed by curiosity. And I begin to wonder why HP Discover will Make it Matter for me.