Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

NASCAR and HP make social media matter for their customers

Flipping the remote, I see an advertisement on the TV where NASCAR CMO, Steve Phelps describes the NASCAR Fan and Media Engagement Center. In Phelps’ words, as he explains in this CNBC interview on Squawk Box, it is an enormously powerful tool that processes Big Data for NASCAR to take the right actions. This powerful solution is enabled by technology from HP, who provided the tools that can glean the intelligence from social media, the hardware that enables complex, real-time analytics as well as the services that bring it all together. NASCAR and HP make social media matter for their customers. Let’s see why.

Old Style Enterprises must take action driven by the New Style of IT

In his New York Times article, How Not to Stay on Top, Joe Nocera discusses two companies that were the leaders in their space, and, in their heyday, positioned to grow in the years that followed. Or so they thought. For various reasons detailed in the article, they lost their market share to other companies who emerged with products that better met the evolving demands of the consumer. It was not a question of quality, or cost, or service. What was in question was the market demand for the products as they were originally designed. So, in hindsight, what could these companies have done to ensure that they stayed ahead of their competition? Let’s explore this further.

Consumers drive the Information Management and Analytics (IM&A) hub for retail

Big Data has had industry-wide impact across enterprises in various industries including Insurance, Transportation, Energy and Communications Media and Entertainment. The Retail industry is no exception. Customers are more demanding in the connected world driven by the new style of IT. Enterprises in the retail industry need to combat these forces effectively using the Big Data at their disposal. They must gravitate towards a “hub” to realize business benefits by applying the right analytical techniques on the resident data within. What is interesting is that the same consumers retail enterprises look to serve are also the primary data source for this Information Management and Analytics (IM&A) hub — if they deploy it right.

Staying connected with your information – served business class

“Connected matters,” said Kevin Bacon before Meg Whitman’s keynote at HP Discover 2013 in Las Vegas. In her presentation, Meg introduced the new world where we are connected between ourselves as well as to the information that matters to us. The travel and transportation industry has been hit hard by this perennial need of its customers. The airline industry, in particular, has therefore shifted from product-related services to information-related services. So Big Data has had an impact on the evolution of an industry where the business model relies on better serving the need of its consumers. Let us see how.

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