Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

Smarter profiling of telecom customers using real time analytics

Customers enjoy increased degrees of freedom today, generating more data about themselves than ever before. Enterprises are well-positioned to process this data while putting customers at the center of their organization. However, just having access to this data is not adequate. It must be analyzed in a timely fashion, in lockstep with its generation, to glean useful insight that can be acted upon. This is especially true for global telecommunications providers, who collect 40 terabytes of data per day. The principles of Infonomics are being applied to only a paltry 3 percent of this data. Why is it only 3 percent? Well, technology is certainly not the reason. There are integrated tools and solutions that can expedite the superior profiling of telecom customers. The question is whether enterprises are taking a smarter approach to customer profiling.

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