Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

NASCAR CMO brings home predictive analytics at HP Discover

30 minutes after I concluded my DT3253 session on Predicting the Future using Systems of Engagement, Steve Phelps, Chief Marketing Officer (CMO) of NASCAR discussed a couple of business scenarios where predictive techniques, such as sentiment analysis, have been used to determine the prevailing mindset of NASCAR fans. In my original post about my session, I sought your input on other scenarios where such techniques could be used. It was an exhilarating experience to see similar scenarios being detailed in Meg Whitman’s keynote address at HP Discover.

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