Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

Is your business as social as your customers?

“Put yourselves in the customer's shoes.” That’s a phrase that I have heard, experienced, and advocated for time and again over the years. There is a constant need for enterprises to have direct visibility into the customer's mind. Kind of like having a movie entitled What customers want? with Mel Gibson and Helen Hunt, similar to What women want? The urge to penetrate the customer's mind drives surveys, focus groups, opinion polls, suggestion boxes … the methods of traditional feedback mechanisms is long. Yet, when I am a customer, I’m not shy about sharing my feelings or experiences in social media channels. And I’m not alone.

Customers, in other words, have gone social. Question is: Has your business gone social?

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