Journey through Enterprise IT Services
In Journey through Enterprise IT Services, Nadhan, HP Distinguished Technologist, explores the IT Services industry, and discusses technology trends in simplified terms.

NASCAR and HP make social media matter for their customers

Flipping the remote, I see an advertisement on the TV where NASCAR CMO, Steve Phelps describes the NASCAR Fan and Media Engagement Center. In Phelps’ words, as he explains in this CNBC interview on Squawk Box, it is an enormously powerful tool that processes Big Data for NASCAR to take the right actions. This powerful solution is enabled by technology from HP, who provided the tools that can glean the intelligence from social media, the hardware that enables complex, real-time analytics as well as the services that bring it all together. NASCAR and HP make social media matter for their customers. Let’s see why.

Collaboration Drives Innovative Product Development

Collaborate to innovate with Product Lifecycle Management: That’s the title of the BB3657 session to be presented at HP Discover 2013 by Nicholas Holian from HP. In this session, Holian explores the tectonic shifts that are impacting product lifecycle management today, including mobility, Big Data, social media and cloud. Looking forward to what Holian has to share, I began thinking about the breadth of impact of social media on Product Lifecycle Management across all its phases. And I am fascinated by the opportunities that present themselves.

Architecting your ecosystem around the Systems of Engagement

When he commented on my blog post, Albert Vargas posed Geoffrey Moore and I an interesting question. He asked, “What are some key elements that you should consider when architecting a System of Engagement (S.O.E)?” Systems of Engagement have been in place ever since the dawn of time. For example, the first marketplace was a system of engagement. We have innovated our technology in today’s world to the point where BYOD, mobility and social media have served as catalysts to trade a whole new set of assets — information! So the question is not about architecting a System of Engagement. Instead, it is about architecting our ecosystem around these Systems of Engagement.

Engage with the Nucleus of IT at HP Discover 2013

I am a big fan of Geoffrey Moore. His key messages around Applications Transformation and the Cloud correlate perfectly with my own. For instance, take my assertion that CIOs need a System of Engagement with the CMO based on a Geoffrey Moore interview. Earlier, I wondered if Mother Nature is the CIO of the planet. So I was very interested when I read the session abstract for HP Discover 2013 Track Keynote: How the user is the new center of IT, which references Moore's observation that the “… next trillion dollars of IT spend will be directed at Systems of Engagement.”


And I’m thinking: Why not?

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