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Five Minutes of Fink - Highlights from Martin Fink’s BCS keynote presentation at HP Discover 2011

by kristenreyes on 06-16-2011 06:02 PM - last edited on 06-16-2011 06:01 PM

 

Hi everyone!  For those of you that haven’t met me, either in person at the HP Discover 2011 event or online via my Twitter handle (@KristenAtHP), please allow me to introduce myself.  My name is Kristen Reyes and I am the Social Media Manager for (BCS) Business Critical Servers.  My focus is Interactive Web and Social Media Marketing, which means I participate in all things social media for mission critical computing.  This includes writing blogs, tweeting relevant news, assisting guest bloggers, and participating in events relevant to BCS.  I have also been known to run around showroom floors with a microphone in hand and videographer by my side, looking to get folks on tape.  But enough about me, let’s talk Mission Critical!

 

Since this is my first blog and the HP Discover event in Las Vegas has just wrapped up, it only makes sense to give you the key highlights from Martin Fink’s Keynote, “Shaping the Future of Mission Critical Computing”.  If you are not aware, Martin Fink is the SVP and GM of HP’s Business Critical Systems.

 

INTRO

Martin opened his keynote by briefing attendees on Oracle’s March announcement tofink keynote.jpg discontinue product development on Itanium. He stated that with the help of HP’s customers, there was a major effort on HP and Itanium customer’s part to ask Oracle to reverse their decision, but Oracle has refused to alter their position thus far.  Having exhausted that, Martin explained that a demand letter was sent to Oracle and summarized to say that he hopes they make changes to their future development lifecycles. He also went on to say that if they do not comply, HP will take all legal actions necessary in order to make that happen.

 

 

 

CONVERGED INFRASTRUCTURE

Martin then moved on to convey HP’s continued commitment and innovation in the Integrity business and its focus on customer needs.  He explained that over the past 18 months, HP launched the Converged Infrastructure of servers, storage, and networking. This is because the “islands of IT” needed to come together to give customers the agility required to bring new applications online without  taking too long to gain success.  The way HP did this was through holistic, common modular building blocks which, in turn, enable HP to quickly deliver radical simplicity and drive far more significant levels of innovations.

 

Looking at the progress HP has made to date; Martin talked HP’s complete portfolio of solutions that have been designed for the optimal workload. This includes the leading x86 product family using the PREMA architecture , the continued innovation of HP-UX and Integrity servers , and the NonStop systems.  All managed the same way, changing the way we are bringing together the islands of IT.

 

STEELCASE EXPERIENCE

Martin then invited Roger Dore, Manager of Technical Services and Operations with Steelcase on to the stage to share his experiences as a real life customer who is implementing a mission critical converged infrastructure.  Steelcase just so happens to be the world’s largest manufacturer of office furniture.

 

Steelcase’s environment runs on SAP and Oracle with Integrity Superdome 2 and Integrity Blade servers and requires support for 50 manufacturing plants, 650 independent sales dealers, and around 13,500 employees around the world to be up and running at all times. Their objective is to continually gain a more powerful, flexible, economical performance for the company’s SAP environment.  Roger also explained that Steelcase was one of the first companies to use Superdome 2 architecture and raved that the cost of ownership continues to decrease.  He also mentioned the ability to quickly scale up or down with use of HP’s financial services, which has enabled them to save over $900K over the past five years.

 

With that, Martin came back on to the stage and reiterated the common server architecture that can be delivered to other parts of the portfolio, which is “embedded into the cultural fabric of what we do”.

 

HP-UX & POULSON

HP-UX was highlighted as being incredibly successful in the marketplace due to its best performance workload fink keynote2.jpgmanagement and virtualization when combined with the Integrity platform for unmatched investment protection, which is what customers expect.  Next, Itanium’s healthy eco-system and long, committed roadmap was discussed, which then led to a discussion of the future delivery of Poulson, which is on track for 2012.

 

Poulson will be moving to a new core architecture that will double the number of cores to get to 256 cores at some point next year.  Martin then went on to demo a test platform that was successfully running the Poulson processor on a full HP-UX and a full application environment. He also mentioned that Poulson is currently booting 32 socket HP-UX on Superdome 2 in the labs with great results.

 

UPCOMING INNOVATIONS

Martin stressed the importance of HP-UX as a key point of innovation for HP and gave a quick update on the HP-UX 11i v3.  Also announced was the availability of Virtual Partitions on the entire Integrity portfolio, but even more exciting was the announcement of the combination of VPars and virtual machines to get the best of both worlds for shared access to resources and bare metal execution.  Continuing on the topic of HP-UX and expanding it to the cloud, Martin introduced HP CloudSystem with HP-UX 11i to show that HP can help customers build a private cloud solution.

 

To showcase how HP is thinking of the future, Martin explained that HP has several folks working on how to rethink and extend the manageability of HP-UX and the rest of the manageability paradigm to the mobile world. He emphasized that people now expect rapid response systems, touch, screen rotations, eliminating scroll bars, and location-based services and said that HP is rethinking how they all work together so we can continue to innovate in the future.

 

WHY HP

To close, Martin ended on a “Why HP” slide which had three major pillars, including Innovation, Integration, and Investment.  All of these enable HP to continue to drive innovation and do “not so simple” things like build a full system on a common modular, across an entire IT portfolio, on an open environment, that is managed as one –delivered to your line of business in absolute record time. 

 

And that’s my five minutes of Fink.  Got questions or comments?  Feel free to comment below.

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Comments
by Ian Miller(anon) on 06-17-2011 11:42 AM
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No mention of OpenVMS :-(

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About the Author
  • Kirk Bresniker is the Vice President/Chief Technologist for HP Business Critical Systems where he has technical responsibility for all things Mission Critical, including HP-UX, NonStop and scalable x86 platforms. He joined HP in 1989 after graduating from Santa Clara University and has been an HP Fellow since 2008.
  • Cynthia is part of the BCS marketing team. Interested in all things mission-critical and what's next on the horizon.
  • Jacob works on HP's CloudSystem offerings. He focuses on the strategy for CloudSystem Matrix and the tighter integration of Matrix and other HP Software offerings.
  • Joe Androlowicz is a Technical Communications and Marketing manager in HP’s NonStop Product Division. Joe is a 25 year journeyman in information systems design, instructional technologies and multimedia development. He left Apple Computer for Tandem Computers to help launch G03 and hasn’t looked back yet. He previously managed the program management team for the NonStop Education and Training Center and drove the development and growth of the NonStop Certification programs.
  • I am with the Business Critical Systems marketing team, focused on mission-critical resiliency.
  • Kevin has worked at Tandem/Compaq/HP for 23 years in a variety of roles ranging from QA/Dev to Release Mgmt to Escalations. Currently he works in the BCS/Nonstop TCE group. In additon, he works closely with HP Connect and is on the Customer Advocacy Committee, representing BCS.
  • Hello! I am on the HP Enterprise Servers, Storage and Networking team, focused on Interactive Web and Social Media Marketing for (ISS) Industry Standard Servers. I will be sharing relevant ISS and HP news & info as it crosses my path.
  • Greetings! I am in the HP Converged Infrastructure team focused on Server, Storage & Networking group at HP and will be sharing news & info as it crosses my path.
  • Lorraine Bartlett leads the worldwide strategy and marketing organization for the Business Critical Systems unit of HP. In this role, Lorraine and her marketing team are responsible for creating positive experiences among market influencers and customers for HP’s mission critical offerings based on BCS products and technologies while preparing the market for our next generation Integrity solutions. The BCS marketing focus is on providing the infrastructure that is absolutely fundamental for the success of the business. Because of the criticality of the servers, BCS customers and our marketing efforts are focused on availability, scalability, performance, flexibility and total cost of ownership. Additionally, Lorraine is responsible for establishing the overall strategy of the BCS business. Prior to this role, Lorraine Bartlett led the Worldwide Server Marketing team responsible for product planning, product management and product marketing for the HP Integrity, HP 9000, and HP AlphaServer families. While heading Server Marketing team, Lorraine oversaw the successful launch of the Integrity blades and the 8 socket ProLiant DL785 server. Over her 25 year career at HP Lorraine has worked in numerous business units in a variety of marketing and engineering positions, including business strategy and planning, solutions marketing, product marketing, product management, technical support and software engineering.
  • In my current role, I work closely with ISVs and drive a program focused on bringing new applications onto NonStop platform. I also lead the 'CI-ready' program for NonStop partners. Previously, I have performed a variety of roles in NonStop's Engineering department. I have been associated with the IT industry for the past 20+ years.
  • Greetings! I am on the HP Converged Infrastructure marketing team focused on Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure
  • I am with the BCS Server Marketing team, focused on networking and storage connectivity options.
  • Vinay Gupta is an HP Distinguished Technologist and the NonStop Manageability Architect. He joined Tandem in 1994 after graduating from Indian Institute of Technology. He has worked on many NonStop manageability applications over time. He works across various groups within NonStop and HP to ensure consistency and interoperability in manageability interfaces and applications. He is also a member of DMTF workgroups.
  • Wendy Bartlett is a Distinguished Technologist in HP’s NonStop Enterprise Division, and focuses on dependability – security and availability - for the NonStop server line. She joined Tandem in 1978. Her other main area of interest is system architecture evolution. She has an M.S. degree in computer science from Stanford University.
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