Mission Critical Computing Blog
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Five Minutes of Fink - Highlights from Martin Fink’s BCS keynote presentation at HP Discover 2011


Hi everyone!  For those of you that haven’t met me, either in person at the HP Discover 2011 event or online via my Twitter handle (@KristenAtHP), please allow me to introduce myself.  My name is Kristen Reyes and I am the Social Media Manager for (BCS) Business Critical Servers.  My focus is Interactive Web and Social Media Marketing, which means I participate in all things social media for mission critical computing.  This includes writing blogs, tweeting relevant news, assisting guest bloggers, and participating in events relevant to BCS.  I have also been known to run around showroom floors with a microphone in hand and videographer by my side, looking to get folks on tape.  But enough about me, let’s talk Mission Critical!


Since this is my first blog and the HP Discover event in Las Vegas has just wrapped up, it only makes sense to give you the key highlights from Martin Fink’s Keynote, “Shaping the Future of Mission Critical Computing”.  If you are not aware, Martin Fink is the SVP and GM of HP’s Business Critical Systems.



Martin opened his keynote by briefing attendees on Oracle’s March announcement tofink keynote.jpg discontinue product development on Itanium. He stated that with the help of HP’s customers, there was a major effort on HP and Itanium customer’s part to ask Oracle to reverse their decision, but Oracle has refused to alter their position thus far.  Having exhausted that, Martin explained that a demand letter was sent to Oracle and summarized to say that he hopes they make changes to their future development lifecycles. He also went on to say that if they do not comply, HP will take all legal actions necessary in order to make that happen.





Martin then moved on to convey HP’s continued commitment and innovation in the Integrity business and its focus on customer needs.  He explained that over the past 18 months, HP launched the Converged Infrastructure of servers, storage, and networking. This is because the “islands of IT” needed to come together to give customers the agility required to bring new applications online without  taking too long to gain success.  The way HP did this was through holistic, common modular building blocks which, in turn, enable HP to quickly deliver radical simplicity and drive far more significant levels of innovations.


Looking at the progress HP has made to date; Martin talked HP’s complete portfolio of solutions that have been designed for the optimal workload. This includes the leading x86 product family using the PREMA architecture , the continued innovation of HP-UX and Integrity servers , and the NonStop systems.  All managed the same way, changing the way we are bringing together the islands of IT.



Martin then invited Roger Dore, Manager of Technical Services and Operations with Steelcase on to the stage to share his experiences as a real life customer who is implementing a mission critical converged infrastructure.  Steelcase just so happens to be the world’s largest manufacturer of office furniture.


Steelcase’s environment runs on SAP and Oracle with Integrity Superdome 2 and Integrity Blade servers and requires support for 50 manufacturing plants, 650 independent sales dealers, and around 13,500 employees around the world to be up and running at all times. Their objective is to continually gain a more powerful, flexible, economical performance for the company’s SAP environment.  Roger also explained that Steelcase was one of the first companies to use Superdome 2 architecture and raved that the cost of ownership continues to decrease.  He also mentioned the ability to quickly scale up or down with use of HP’s financial services, which has enabled them to save over $900K over the past five years.


With that, Martin came back on to the stage and reiterated the common server architecture that can be delivered to other parts of the portfolio, which is “embedded into the cultural fabric of what we do”.



HP-UX was highlighted as being incredibly successful in the marketplace due to its best performance workload fink keynote2.jpgmanagement and virtualization when combined with the Integrity platform for unmatched investment protection, which is what customers expect.  Next, Itanium’s healthy eco-system and long, committed roadmap was discussed, which then led to a discussion of the future delivery of Poulson, which is on track for 2012.


Poulson will be moving to a new core architecture that will double the number of cores to get to 256 cores at some point next year.  Martin then went on to demo a test platform that was successfully running the Poulson processor on a full HP-UX and a full application environment. He also mentioned that Poulson is currently booting 32 socket HP-UX on Superdome 2 in the labs with great results.



Martin stressed the importance of HP-UX as a key point of innovation for HP and gave a quick update on the HP-UX 11i v3.  Also announced was the availability of Virtual Partitions on the entire Integrity portfolio, but even more exciting was the announcement of the combination of VPars and virtual machines to get the best of both worlds for shared access to resources and bare metal execution.  Continuing on the topic of HP-UX and expanding it to the cloud, Martin introduced HP CloudSystem with HP-UX 11i to show that HP can help customers build a private cloud solution.


To showcase how HP is thinking of the future, Martin explained that HP has several folks working on how to rethink and extend the manageability of HP-UX and the rest of the manageability paradigm to the mobile world. He emphasized that people now expect rapid response systems, touch, screen rotations, eliminating scroll bars, and location-based services and said that HP is rethinking how they all work together so we can continue to innovate in the future.



To close, Martin ended on a “Why HP” slide which had three major pillars, including Innovation, Integration, and Investment.  All of these enable HP to continue to drive innovation and do “not so simple” things like build a full system on a common modular, across an entire IT portfolio, on an open environment, that is managed as one –delivered to your line of business in absolute record time. 


And that’s my five minutes of Fink.  Got questions or comments?  Feel free to comment below.

Ian Miller | ‎06-17-2011 11:42 AM

No mention of OpenVMS :-(

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About the Author
Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.

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