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NonStop Special Interest Group (SIG) Report from Discover2011

by KMcDowell on 06-16-2011 10:36 PM - last edited on 06-16-2011 10:36 PM

Hi, I’m Kevin McDowell and have been involved with NonStop, in various roles, for 23 years. Most recently I have been in the Quality/TCE (Total Customer Experience) group.   In that role, I recently attended HP Discover 2011 to hear what the customers were saying. 

 

NonStop customers have always been a passionate group and this year’s HP Discover NonStop Special Interest Group (SIG) meeting was no exception.   A packed room of NonStop users participated in a lively discussion around NonStop and its future.    A wide range of topics were discussed, ranging from NonStop marketing to perceived gaps in the NonStop hardware product line.  There were some great ideas generated by the discussion and several ideas will be routed back to the NonStop group for consideration.

 

One topic that generated the most discussion was around the marketing of the NonStop brand and offerings.  NonStop has made significant in-roads in becoming an open/non-proprietary system and it appears we need to get the word out more effectively.

 

I’d like to get more input on this topic.  Do you have examples of situations where NonStop was overshadowed by other marketing efforts?  Or perhaps situations where NonStop was mis-represented as a dead-end product?  Or maybe NonStop was simply overlooked as an option in a situation where it should have been “center stage”.  Please reply and let me know your thoughts.

 

 And of course, if you have thoughts on how to address this, that would be even better.  This topic has the attention of NED and BCS management and I will certainly forward your input on as additional insight or, hopefully, as potential action. 

 

Just as a reminder if you have any topics or concern on NonStop (or any other HP product!) you can always use the new HP Connect Customer Advocacy Submission Form to send in your issues, comments, etc. 

 

I look forward to your comments and future discussion.

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by Mario(anon) on 06-21-2011 07:17 PM
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This is generaly not a problem.

The problem that I aknowledge is that HP sales does not know even that Nonstop exists. In countries that they do not have Nonstop customers, Nonstop is not known.

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About the Author
  • Kirk Bresniker is the Vice President/Chief Technologist for HP Business Critical Systems where he has technical responsibility for all things Mission Critical, including HP-UX, NonStop and scalable x86 platforms. He joined HP in 1989 after graduating from Santa Clara University and has been an HP Fellow since 2008.
  • Cynthia is part of the BCS marketing team. Interested in all things mission-critical and what's next on the horizon.
  • Jacob works on HP's CloudSystem offerings. He focuses on the strategy for CloudSystem Matrix and the tighter integration of Matrix and other HP Software offerings.
  • Joe Androlowicz is a Technical Communications and Marketing manager in HP’s NonStop Product Division. Joe is a 25 year journeyman in information systems design, instructional technologies and multimedia development. He left Apple Computer for Tandem Computers to help launch G03 and hasn’t looked back yet. He previously managed the program management team for the NonStop Education and Training Center and drove the development and growth of the NonStop Certification programs.
  • I am with the Business Critical Systems marketing team, focused on mission-critical resiliency.
  • Kevin has worked at Tandem/Compaq/HP for 23 years in a variety of roles ranging from QA/Dev to Release Mgmt to Escalations. Currently he works in the BCS/Nonstop TCE group. In additon, he works closely with HP Connect and is on the Customer Advocacy Committee, representing BCS.
  • Hello! I am on the HP Enterprise Servers, Storage and Networking team, focused on Interactive Web and Social Media Marketing for (ISS) Industry Standard Servers. I will be sharing relevant ISS and HP news & info as it crosses my path.
  • Greetings! I am in the HP Converged Infrastructure team focused on Server, Storage & Networking group at HP and will be sharing news & info as it crosses my path.
  • Lorraine Bartlett leads the worldwide strategy and marketing organization for the Business Critical Systems unit of HP. In this role, Lorraine and her marketing team are responsible for creating positive experiences among market influencers and customers for HP’s mission critical offerings based on BCS products and technologies while preparing the market for our next generation Integrity solutions. The BCS marketing focus is on providing the infrastructure that is absolutely fundamental for the success of the business. Because of the criticality of the servers, BCS customers and our marketing efforts are focused on availability, scalability, performance, flexibility and total cost of ownership. Additionally, Lorraine is responsible for establishing the overall strategy of the BCS business. Prior to this role, Lorraine Bartlett led the Worldwide Server Marketing team responsible for product planning, product management and product marketing for the HP Integrity, HP 9000, and HP AlphaServer families. While heading Server Marketing team, Lorraine oversaw the successful launch of the Integrity blades and the 8 socket ProLiant DL785 server. Over her 25 year career at HP Lorraine has worked in numerous business units in a variety of marketing and engineering positions, including business strategy and planning, solutions marketing, product marketing, product management, technical support and software engineering.
  • In my current role, I work closely with ISVs and drive a program focused on bringing new applications onto NonStop platform. I also lead the 'CI-ready' program for NonStop partners. Previously, I have performed a variety of roles in NonStop's Engineering department. I have been associated with the IT industry for the past 20+ years.
  • Greetings! I am on the HP Converged Infrastructure marketing team focused on Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure
  • I am with the BCS Server Marketing team, focused on networking and storage connectivity options.
  • Vinay Gupta is an HP Distinguished Technologist and the NonStop Manageability Architect. He joined Tandem in 1994 after graduating from Indian Institute of Technology. He has worked on many NonStop manageability applications over time. He works across various groups within NonStop and HP to ensure consistency and interoperability in manageability interfaces and applications. He is also a member of DMTF workgroups.
  • Wendy Bartlett is a Distinguished Technologist in HP’s NonStop Enterprise Division, and focuses on dependability – security and availability - for the NonStop server line. She joined Tandem in 1978. Her other main area of interest is system architecture evolution. She has an M.S. degree in computer science from Stanford University.
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