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Another Green IT Discussion

jacob.van-ewyk| January 28, 2010
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I had the pleasure of delivering a customer briefing for a power company. Needless to say, when I asked my standard question about what is more important - server density with higher power usage versus lower density and lower power usage, the answer was not surprising - for them, floor space is a bigger issue than getting additional power.


 


We had a great discussion which included the three areas of the Thermal Logic story: Reduce, Reclaim, and Extend.


 


Reduce is how we reduce the power consumption of systems. That includes things like more efficient power supplies, adaptive fans, processor power improvements, and more.


 


Reclaim then looks at the more efficient environment, and asks how we can free up stranded capacity. What I mean by that is that many data centers provision the power in their data center based on the face plate requirements of the server - maximum load at the maximum configuration. We all know that most servers don't use that much power ever, let alone on average. Through power calculators monitoring and management tools such as Insight Control power management, we can more accurately provision power to systems and free up the stranded, unused power capacity in the data center.


 


Third, we can extend the life of the data center. Technologies and services  such as HP Data Center Environmental Edge, HP Modular Cooling, and HP Critical Facilities Services all help our customers get the most out of their existing data centers, or build new ones if needed.


 


The best part of the briefing isn't my presentation of HP's offerings, but the questions.


 


First, what is the adoption of power management technologies by customers today? So, the question for our readers - do you use reduce, reclaim, or extend types of technologies or solutions today? If so, which ones?


 


The second interesting question is what are the biggest power consumers in the data center? Is it network, servers, or storage? Where do we see improvements happening (my answer - all areas). So, once again, where do you think power is being consumed in your data center? I should mention that this is something that I know has been discussed in at least one of The Green Grid's work group calls.


 


Comments and feedback are always appreciated.


 


Jacob


 


 

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Labels: cooling| density| Insight Control| The Green Grid| Thermal Logic
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About the Author
  • Kirk Bresniker is the Vice President/Chief Technologist for HP Business Critical Systems where he has technical responsibility for all things Mission Critical, including HP-UX, NonStop and scalable x86 platforms. He joined HP in 1989 after graduating from Santa Clara University and has been an HP Fellow since 2008.
  • I’m the worldwide marketing manager for HP NonStop. I’ll be blogging and tweeting out news as it relates to NonStop solutions – you can find me here and on twitter at @CarolynatHP
  • Cynthia is part of the HP ExpertOne team. ExpertOne offers professional IT training and certifications from infrastructure refresh to areas that span across the datacenter like Cloud and Converged Infrastructure.
  • I have worked with NonStop systems since 1982. I am a Master Technologist for HP and am part of the IT SWAT organization, the Cloud SWAT and work with HP Labs. I report into the Enterprise Solutions and Architecture organization.
  • Joe Androlowicz is a Technical Communications and Marketing manager in HP’s NonStop Product Division. Joe is a 25 year journeyman in information systems design, instructional technologies and multimedia development. He left Apple Computer for Tandem Computers to help launch G03 and hasn’t looked back yet. He previously managed the program management team for the NonStop Education and Training Center and drove the development and growth of the NonStop Certification programs.
  • As a recent college graduate I am new to the world of converged infrastructure, cloud and big data. I am very excited about the innovation HP can bring to the future of mission critical IT.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Editor-Enterprise Group: ISS, BCS, Converged Infrastructure (CI), Converged Cloud, Converged App Systems (CAS), and ExpertOne
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
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  • As a Managing Consultant for HP’s Enterprise Solution & Architecture group, I collaborate with client business and IT senior management to understand, prioritize and architect advanced use of data and information, drawing insights required to make informed business decisions. My current focus leverages event-driven business intelligence design techniques and technologies to identify patterns, anticipate outcomes and proactively optimize business response creating a differentiated position in the marketplace for the client.
  • Vinay Gupta is an HP Distinguished Technologist and the NonStop Manageability Architect. He joined Tandem in 1994 after graduating from Indian Institute of Technology. He has worked on many NonStop manageability applications over time. He works across various groups within NonStop and HP to ensure consistency and interoperability in manageability interfaces and applications. He is also a member of DMTF workgroups.
  • Wendy Bartlett is a Distinguished Technologist in HP’s NonStop Enterprise Division, and focuses on dependability – security and availability - for the NonStop server line. She joined Tandem in 1978. Her other main area of interest is system architecture evolution. She has an M.S. degree in computer science from Stanford University.
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