Mission Critical Computing Blog
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I/O Convergence, Addressing Customer Wants and Business Needs

I am a member of HP’s Business Critical Systems Server Product Marketing team. I am here to share with you my perspectives on storage/networking connectivity options for HP Integrity servers and listen to what’s on your mind in this space (Seriously - see my listening “headphones” avatar!). In this article, I wanted to talk about I/O convergence and its relevance to customers.

 

One of the reasons I like the Converged Infrastructure approach is because it is all about solving customer problems rather than being lacquered with marketing hype. The beauty of HP’s Converged infrastructure solution is that it’s grounded in practicality rather than hyperbole and enables a win-win context for customers and HP. Why?

 

It’s a fact: people have a basic set of needs and wants, which together shape the inspiration and direction of human progress including technological advancements. According to me (and in my own terminology), the key product attributes that drive customer trends in the market are:

  • Quicker – Gets things done faster than before
  • Safer – Reduces uncertainties, increases reliability and eliminates threats
  • Easier – Simpler and intuitive (Simpler is faster and safer too!)
  • Cheaper – Lowers consumption and wastage of limited resources
  • Greater – Allows to do more, to be more, to get more or to give more.

 

The majority of highly successful products have reached that hallmark of success because they managed to address all of these attributes better than anybody else. Products that are focused on one or two attributes invariably failed to get traction. It’s imperative to provide customers with solutions that enable them to do more, and one of the approaches for making that possible is through convergence. The personal computer--which converge computation, communication, data storage and entertainment into one device—is an example on a smaller scale. “Converging” the capabilities of multiple data centers provides an example on a larger scale.

 

Another example, I am excited about and which is highly relevant to those of us that work in data center infrastructure, is the convergence of networking and storage data traffic over converged network adapters and switches (HP’s converged network adapter offerings are called FlexFabric adapters and switches).

 

One of the main pillars of a Converged Infrastructure is the FlexFabric connectivity layer and FlexFabric adapters in conjunction with HP Virtual Connect FlexFabric modules play a key role in enabling FlexFabric connectivity at the server edge.  A FlexFabric Adapter allows transmission of both networking (10GbE Ethernet) and storage (8Gb Fibre Channel over Ethernet - FCoE) data over the same wire, addressing “all” major attributes customers running a mission-critical infrastructure are focused on:

  • Quicker – Concurrent 10GbE and 8Gb FCoE traffic over the same wire and adapter
  • Safer – Wire once and manage by software – keep the sanctity of physical set-up and reduce errors
  • Easier – Single adapter that meets almost all data center communication needs
  • Cheaper – Frees up IO slots in the server improving overall system bandwidth. Simplified and unified management reduces administration costs. Reduces I/O infrastructure costs.
  • Greater – Allows customer to do more for their business and customers.

 

Customers using HP Integrity platforms can now take full advantage of HP NC551m Dual Port FlexFabric adapter and HP Virtual Connect 10Gb/24-port FlexFabric module on HP-UX 11iv3 with Integrity server blades (BL860c i2, BL870c i2, BL890c i2). These products are orderable today.

 

For specific configuration and feature support information, please connect to the QuickSpecs .

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About the Author(s)
  • I work as a Master Architect in HP Servers R & D group. I work with teams spread across the lab and outside to build solutions which are highly available on HP-UX, OpenVMS and Mission Critical Linux platforms. In particular I contribute to develop HP Serviceguard clusters, HP-UX Security and Middleware products. I have been with HP for last 17 years and have exposure to HA/DR field from both R & D and customer perspectives.
  • Kirk Bresniker is the Vice President/Chief Technologist for HP Business Critical Systems where he has technical responsibility for all things Mission Critical, including HP-UX, NonStop and scalable x86 platforms. He joined HP in 1989 after graduating from Santa Clara University and has been an HP Fellow since 2008.
  • I’m the worldwide marketing manager for HP NonStop. I’ll be blogging and tweeting out news as it relates to NonStop solutions – you can find me here and on twitter at @CarolynatHP
  • Cynthia is part of the HP ExpertOne team. ExpertOne offers professional IT training and certifications from infrastructure refresh to areas that span across the datacenter like Cloud and Converged Infrastructure.
  • Hi, I work on the HP Servers team as HP-UX worldwide product marketing manager. I´m interested in how customers use our technology and will be blogging about their stories and on how our products evolve to help their businesses be always on.
  • I have worked with NonStop systems since 1982. I am a Master Technologist for HP and am part of the IT SWAT organization, the Cloud SWAT and work with HP Labs. I report into the Enterprise Solutions and Architecture organization.
  • Joe Androlowicz is a Technical Communications and Marketing manager in HP’s NonStop Product Division. Joe is a 25 year journeyman in information systems design, instructional technologies and multimedia development. He left Apple Computer for Tandem Computers to help launch G03 and hasn’t looked back yet. He previously managed the program management team for the NonStop Education and Training Center and drove the development and growth of the NonStop Certification programs.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I am the Superdome 2 Product Manager. My interest is to learn how mission critical platform helps customers and would also like to share my thoughts on how Superdome has been helping customers and will continue to do so.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Mohan Parthasarathy is a Technical Architect in the HP-UX lab. His primary focus currently is in the core kernel, platform enablement and virtualization areas of HP-UX. Mohan has worked on various modules of HP-UX, including networking protocol stacks, drivers, core kernel and virtualization
  • I’ll be blogging about the latest news and enhancements as it relates to HP Moonshot.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • As a Managing Consultant for HP’s Enterprise Solution & Architecture group, I collaborate with client business and IT senior management to understand, prioritize and architect advanced use of data and information, drawing insights required to make informed business decisions. My current focus leverages event-driven business intelligence design techniques and technologies to identify patterns, anticipate outcomes and proactively optimize business response creating a differentiated position in the marketplace for the client.
  • Wendy Bartlett is a Distinguished Technologist in HP’s NonStop Enterprise Division, and focuses on dependability – security and availability - for the NonStop server line. She joined Tandem in 1978. Her other main area of interest is system architecture evolution. She has an M.S. degree in computer science from Stanford University.
  • I am part of the integrated marketing team focused on HP Moonshot System and HP Scale-up x86 and Mission-critical solutions.
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