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A marketing VP's perspective on AMD's Opteron 6100 launch event in SF

By Jim Ganthier, VP, marketing, Industry Standard Servers, HP

This past Monday, I spent the afternoon at the impressive de Young Museum in San Francisco for AMD’s Opteron 6100 series launch event.


The event kicked off with AMD CMO, Nigel Dessau, taking us through a brief history of Opteron, with its rich and compelling message, before introducing attendees to AMD’s latest processor technology.


Nigel was then joined onstage by Christine Reischl, SVP & GM of HP’s Industry Standard Servers group, and Matt Lavallee, Director of Technology for MLS PIN, the northeast’s foremost provider of real estate listings to more than 30,000 subscribers. Matt spoke about his key IT challenges (cost, performance and energy) as well as the dramatic efficiencies in these key areas that he has enjoyed thanks to HP ProLiant technology. Matt has been an HP customer since our first generation of servers and is operating an entirely HP shop!


Christine Reischl went on to talk a bit more about the latest generation of ProLiant servers delivering customers like Matt a return on his server investment in just 2 months (less than a budget cycle) when compared to servers just a few generations old.  Christine also spoke about the 27x performance per watt boost these systems deliver, as well as the up to 96% reduction in power and cooling costs customers can reap with HP’s innovative Thermal Logic technologies built right in to our servers.


Here's a picture of Nigel, Christine and Matt on stage:




After HP, Nigel welcomed to the main stage a couple of other OEMs with their customers before thanking the OEM and software partners, customers and attendees for being there.


The event then broke to a very informal reception where press, industry analyst, customer and partner attendees could see the latest AMD Opteron-based platforms available. HP showed off our new ProLiant DL165 and DL385 rack-optimized servers, as well as our SL165z, “skinless” scale-out server.


At one point in the day, I found myself huddled in a near deserted shop next to several Nefertiti statues speaking to some business press reporters via phone on the news of the day. Later Monday evening, Christine and I enjoyed dinner with Nigel and Dave Fionda from AMD where we reflected on the day’s events, chatted about our long-standing partnership and the exciting road ahead.


Overall, our time in San Francisco was beneficial to both HP and AMD and we look forward to a continued partnership.


Here’s a photo of some of the HP team onsite:

Comments
Anonymous(anon) | ‎04-12-2010 02:13 PM

"27x performance per watt boost these systems deliver, as well as the up to 96% reduction in power and cooling costs"

really?  That's a huge lie.  And where is the DL585G7?

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About the Author(s)
  • I am part of the embedded software management team doing UEFI, Scripting tools (STK, PowerShell), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • I work within EMEA ISS Central team and a launch manager for new products and general communications manager for EMEA ISS specific information.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I’m the Worldwide Product Marketing Manager for HP Serviceguard Solutions for Linux in BCS. I’ll be blogging about the latest news and enhancements as it relates to this product.


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