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Big data means big growth for SMBs.

Guest Blogger: Biomara Ramos, WW ISS SMB Enablement and Communications

 

The way businesses were driven 20 years ago is totally different from the way businesses must be driven today. We live in an era where information is all around us. Marketing surveys are able to reach great numbers of people and store all their data. Individuals voluntarily pour personal information about themselves into their social networks. The Internet has changed the way we understand people around us.

 

Businesses can easily obtain and store all this data. The sheer amount of it is so much that the term “big data” is somewhat an understatement. But are small and medium businesses (SMBs) capable of mining the gold that is hidden in it? Taking advantage of the information is not only about possessing the data, but about shaping it into real-world information that really provides an insight into customers’ minds.

 

Doing the appropriate Big Data analytics, SMBs can understand their customers, predict their behavior, forecast sales and take proper business decisions to drive long term success. It’s ok to drive a car through the highway in the middle of the night when your headlights can only show you a few feet ahead. But imagine the difference in understanding the road and making plans when you are able to see several miles ahead of you. That is the power of Big Data Analytics.

SMB’s don’t have to invest millions of dollars to have this power. HP’s Flex Bundle SME for SAP HANA are preconfigured solutions that come with everything you need to get started with analytics, in three configurations so you can select the one that’s right for you.

 

Visit hp.com/go/serveIT/solutions/businessprocessor contact Lainie Guthrie for more information.

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