Since 2004, HP and AMD have been partnering to deliver industry leading server solutions to the marketplace.  Whether you’re a small business struggling with rapid growth or an enterprise data center trying to reign in out-of-control costs, the HP and AMD teams have developed industry leading products to meet your critical business needs.

Microsites have increasingly become a helpful way to consolidate key information.  Grouping web content together helps visitors easily locate information relevant to their queries.  Effective microsites are purposely designed to quickly engage with a specific audience.  The HP ProLiant Team has partnered with AMD to develop a new microsite focusing on HP ProLiant servers with AMD technology.  

As I mentioned in one my previous blogs, as x86
processors are getting more powerful, 64 bit architecture is becoming
more mature, memory DIMMs are getting bigger & cost effective, more
and more scalable x86 software applications are becoming available,
scale-up x86 servers are becoming ideal choice for large business
intelligence and decision support system deployment at a cost that no
one imagined a few years ago.

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The latest world record performance
result of HP ProLiant DL785 G6, 102,375.3 QphH at $3.63 USD/QphH, on TPC-H @ 1000 GB benchmark running Sybase IQ 15.1 database and Red Hat Enterprise Linux 5.3
operating system is an excellent proof point. This #1 non-clustered performance benchmark result demonstrates
that customers can deploy large business intelligence solutions at an
aggressive TCO on high-performance 8‑socket x86 servers running. In addition to holding
the #1 non-clustered x86 performance result, the DL785 G6 offers outstanding
price/performance maintaining #1 8P price /performance record in the TPC-H @
1000 GB benchmark category.

The
DL785 G6 with the six-core AMD Opteron™ processors has been designed as
an excellent database server. Its balanced architecture with ample I/O
and memory make it an ideal platform for decision support and business
intelligence  processes.

Hundreds of customers run their database applications on the DL785
server.

The TPC Benchmark™H (TPC-H)  is a decision support benchmark, with components that are intended to be relevant to customers who deploy decision support systems as part of their business intelligence solution. The benchmark is comprised of a suite of business oriented ad-hoc queries and concurrent data modifications that examine large volumes of data and execute highly complex queries. Many
businesses find this type of benchmark useful in determining what
servers to utilize because the TPC-H benchmark illustrates decision
support systems that examine large volumes of data, execute queries with
a high degree of complexity, and give answers to critical business
questions.

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Businesses are under tremendous pressure to improve efficiency
of their existing infrastructures, meet future growth and reduce overhead. They
must cut power and operational costs while reducing server and database sprawl.
Add in the need to increase compute power, memory and I/O capacity to meet operational
demands and the pressure becomes game changing.

In order to get datacenter management, operational and,
therefore, economic efficiency, consolidating databases on a scale-up x86
server is becoming an attractive option for customers. For example, HP ProLiant DL785 G6 servers can
scale up to support very large workloads as well as consolidation of multiple database
instances onto a single server still leaving headroom for future growth.

Customers looking to migrate their oracle database applications
from large legacy servers with very high operational cost, find Oracle database
deployments on HP ProLiant multi-processor servers running Linux or Solaris
very attractive. These multi-processor ProLiant servers provide a great
scale-up deployment platform for both Business
Intelligence and Online Transaction processing applications deployed on the
databases.  

Businesses strive to fully automate manufacturing, inventory,
supply chain management, and customer billing running simple to complex
business applications on the top of a database, such as Oracle 11g. The
SPECjAppServer 2004 benchmark emulates information flow among an
automotive dealership, manufacturing, supply chain management, and an
order/inventory system and can be a very good indicator of server performance for
these workloads.

As you can see in the Oracle
press release at Oracle
Open World 2009 earlier today, HP ProLiant DL785 G6 running Oracle® Fusion
Middleware and Oracle database 11g delivers World
Record Single-Node result with SPECjAppServer2004 benchmark. This demonstrates
that that HP ProLiant DL785 G6 is a superb platform for deploying JAVA/J2EE
based business application running on Oracle database.

Oracle Open World 2009,
the world's largest information
technology event dedicated to helping enterprises understand how to harness the
power of information, already started in Moscone Center, San Francisco, this
morning.

Please feel free to stop
by and check out the award-winning HP ProLiant DL785 G6 and many other HP
solutions at #HP
booth #1301.  I will be at the HP ProLiant
DL785 G6 booth on all three days of the Oracle Open World 2009 and looking
forward to learning, answering questions and meeting with a lot of customers
and partners.