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New ProLiant servers: enabling 23:1 consolidation, 27x performance per watt gains and a 2 month ROI

By Jim Ganthier, VP, marketing, Industry Standard Servers, HP


Today is a big day for HP and AMD. We have been partners with AMD for quite a while (in my case going back to the industry's first AMD based Presario's in the mid-90's), We jointly introduced HP’s first AMD Opteron based server in 2004, and together we have delivered a great combination of server performance and innovation for our customers. I'm very happy to see that as AMD launches its new AMD Opteron 6100 Series processors, our strong partnership continues with the next generation of HP ProLiant servers.


Our customers are finding that HP's ProLiant server innovations address their key needs and pain points - energy efficiency, virtualization and management - and deliver more business value on every IT dollar they spend. The result: strong returns over and above their server refresh investments. The value proposition of our latest generation ProLiant servers is clear and customers are clearly voting with their wallets. ProLiant G6 servers have experienced the fastest generational transition in HP's 20-year x86 server history.


In fact, when replacing three generation old servers (ProLiant G4) with today's new ProLiant systems, customers can see a 27x improvement in performance in the same power envelope, consolidation ratios of as much as 23:1 and a pay-back on their investment in as little as 2 months.


These great customer benefits and ROI are enabled by the innovative capabilities in our next generation ProLiant servers, such as lower energy bills through our innovative HP Thermal Logic technologies. This includes Sea of Sensors - 32 sensors sprinkled throughout ProLiant servers which fine tune the power consumption automatically leading to up to 97% improvement in energy efficiency, and Dynamic Power Capping which can triple a customer's datacenter capacity. And at the heart of today's newly announced HP ProLiant G7 servers is the AMD Opteron 6100 Series processor that can deliver double the performance of previous processors -which is great for core and memory-intensive workloads such as virtualization and database.


When you take HP's success delivering superior server innovations to enable a converged infrastructure, and combine that with AMD Opteron processors, we believe the value we collectively bring to customers can't be matched.


We'd love to hear what you think of our latest generation ProLiant servers so please let us know.


-Jim Ganthier

HP leads the market with ENERGY STAR qualified servers

By Lauren Trost. 


The EPA completed their first ENERGY STAR® specification for server products on May 15, 2009.  Starting with the best selling servers in the industry, HP announced the immediate availability of ENERGY STAR® compliant DL380 and DL360 configurations.   These represent one of the first ENERGY STAR servers in the market. 


The partnership between the EPA and HP is very strong as Andrew Fanara, ENERGY STAR Program Manager states, "The US EPA is very pleased to have worked with HP on this important new specification which will accelerate the reduction of energy consumption in the data center, help businesses reduce operating costs, and encourage companies to be more environmentally responsible."


HP designed the G6 products to be dramatically more energy efficient and to be ENERGY STAR® compliant. This is the same energy efficient HP ProLiant G6 platform with Thermal Logic technology as launched in March 2009 - but we can now announce that we provide configurations that meet certification requirements for by the EPA.


The new G6 ProLiant servers use HP's exclusive Thermal Logic Technology, which offers a whole new architecture for power savings and delivers up to double the power efficiency of x86 servers sold just two years ago.


Thermal Logic Technology features include:



  • Dynamic Power Capping - enables customers to triple the number of servers in the data center by dynamically setting or "capping" the power drawn by servers. Dynamic Power Capping allows three times as many servers to be deployed within an existing data center. This enables customers to reclaim lost capacity due to over provisioning of power resources.

  • Sea of Sensors - a collection of 32 smart sensors reduces server power usage based on real-time adjustments to operating conditions such as workload. These sensors provide fine-grained environmental monitoring throughout the system, preventing overcooling and adjusting fan speeds to avoid wasting power. When I/O or memory slots are not in use, the sensors can automatically reduce power accordingly.

  • Common Slot Power Supplies - help minimize power waste by allowing customers to choose from four power supplies to match their specific workloads. Customers can achieve more than 92 percent energy efficiency in the majority of real-world configurations


Based on the energy efficiency built into HP's ProLiant platform, HP will expand the number of configurations to include the DL180, DL160, DL320, DL350, DL370, DL385G5P, and ML150 servers.


For more information on HP ENERGY STAR servers check out www.hp.com/go/ProLiant-energystar.

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About the Author(s)
  • I am part of the embedded software management team doing UEFI, HP RESTful API & Scripting tools (STK, PowerShell, HP RESTful Interface Tool), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • Delisa Johnson currently leads successful, corporate events for HP Servers and is established as the go-to person for business unit communications regarding launches, executive meetings, wins and business updates.
  • I am a member of the Enterprise Group Global Marketing team blogging on topics of interest for HP Servers. Check out blog posts on all four Server blog sites-Reality Check, The Eye on Blades, Mission Critical Computing and Hyperscale Computing- for exciting news on the future of compute.
  • I work within EMEA HP Servers Central Team as a launch manager for new products and general communications manager for EMEA HP Server specific information. I also tweet @ServerSavvyElla
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I’ll be blogging about the latest news and enhancements as it relates to HP Moonshot.
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