Reality Check: Server Insights
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New ProLiant servers: enabling 23:1 consolidation, 27x performance per watt gains and a 2 month ROI

By Jim Ganthier, VP, marketing, Industry Standard Servers, HP


Today is a big day for HP and AMD. We have been partners with AMD for quite a while (in my case going back to the industry's first AMD based Presario's in the mid-90's), We jointly introduced HP’s first AMD Opteron based server in 2004, and together we have delivered a great combination of server performance and innovation for our customers. I'm very happy to see that as AMD launches its new AMD Opteron 6100 Series processors, our strong partnership continues with the next generation of HP ProLiant servers.


Our customers are finding that HP's ProLiant server innovations address their key needs and pain points - energy efficiency, virtualization and management - and deliver more business value on every IT dollar they spend. The result: strong returns over and above their server refresh investments. The value proposition of our latest generation ProLiant servers is clear and customers are clearly voting with their wallets. ProLiant G6 servers have experienced the fastest generational transition in HP's 20-year x86 server history.


In fact, when replacing three generation old servers (ProLiant G4) with today's new ProLiant systems, customers can see a 27x improvement in performance in the same power envelope, consolidation ratios of as much as 23:1 and a pay-back on their investment in as little as 2 months.


These great customer benefits and ROI are enabled by the innovative capabilities in our next generation ProLiant servers, such as lower energy bills through our innovative HP Thermal Logic technologies. This includes Sea of Sensors - 32 sensors sprinkled throughout ProLiant servers which fine tune the power consumption automatically leading to up to 97% improvement in energy efficiency, and Dynamic Power Capping which can triple a customer's datacenter capacity. And at the heart of today's newly announced HP ProLiant G7 servers is the AMD Opteron 6100 Series processor that can deliver double the performance of previous processors -which is great for core and memory-intensive workloads such as virtualization and database.


When you take HP's success delivering superior server innovations to enable a converged infrastructure, and combine that with AMD Opteron processors, we believe the value we collectively bring to customers can't be matched.


We'd love to hear what you think of our latest generation ProLiant servers so please let us know.


-Jim Ganthier

Another business intelligence leadership proof point for HP ProLiant DL785 G6 – this time with Sybase IQ and Red Hat Enterprise Linux

As I mentioned in one my previous blogs, as x86
processors are getting more powerful, 64 bit architecture is becoming
more mature, memory DIMMs are getting bigger & cost effective, more
and more scalable x86 software applications are becoming available,
scale-up x86 servers are becoming ideal choice for large business
intelligence and decision support system deployment at a cost that no
one imagined a few years ago.












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The latest world record performance
result of HP ProLiant DL785 G6, 102,375.3 QphH at $3.63 USD/QphH, on TPC-H @ 1000 GB benchmark running Sybase IQ 15.1 database and Red Hat Enterprise Linux 5.3
operating system is an excellent proof point. This #1 non-clustered performance benchmark result demonstrates
that customers can deploy large business intelligence solutions at an
aggressive TCO on high-performance 8‑socket x86 servers running. In addition to holding
the #1 non-clustered x86 performance result, the DL785 G6 offers outstanding
price/performance maintaining #1 8P price /performance record in the TPC-H @
1000 GB benchmark category.



The
DL785 G6 with the six-core AMD Opteron™ processors has been designed as
an excellent database server. Its balanced architecture with ample I/O
and memory make it an ideal platform for decision support and business
intelligence  processes.

Hundreds of customers run their database applications on the DL785
server.


The TPC Benchmark™H (TPC-H)  is a decision support benchmark, with components that are intended to be relevant to customers who deploy decision support systems as part of their business intelligence solution. The benchmark is comprised of a suite of business oriented ad-hoc queries and concurrent data modifications that examine large volumes of data and execute highly complex queries. Many
businesses find this type of benchmark useful in determining what
servers to utilize because the TPC-H benchmark illustrates decision
support systems that examine large volumes of data, execute queries with
a high degree of complexity, and give answers to critical business
questions.


Tweet this! 

Celebrating 20 years of HP's x86 innovation at Gartner Data Center Conference 09

By Erin Collopy, PR Manager, Industry Standard Servers, HP


To commemorate the 20th anniversary of our x86 server business, the HP ProLiant team kicked off a year-long anniversary celebration at Gartner's Data Center Conference in Las Vegas last week.


Our HP team showcased lots of great HP innovations at this year’s Gartner Data Center Conference. Our latest generation of high-performing, energy efficienct ProLiant G6 servers including our sexy new slimmed-down scalable server line, the “skinless” ProLiant SL servers introduced back in June received plenty of oohs and ahhs from conference attendees. Our full-sized 40' HP POD data center container made a return appearance again at this year's show offering attendees an up-close look at an alternative way of deploying IT resources, particularly if time, budget, power limitations, space or portability are a factor.


HP was well-represented during Gartner-led sessions at the conference and received great audience accolades during the "Future of Servers" session. When Gartner analyst Andy Butler asked attendees who their “most strategic blade vendor” was, the crowd overwhelmingly voted HP with 43% of votes (more than the next 3 vendors combined).


Conference attendees, as well as a number of HP folks at the show feasted on a delicious cake to celebrate the 20th Anniversary.




Back Row (Left to Right): HPers Kevin Egan, Brandon Fears, Larry Bonnette, Jim Shay, Glen Wuenstel, Paul Birney and Bob Maus
Front Row: Jim Ganthier and Deb Umphry


Over the past 20 years, HP has created the industry's broadest x86 server portfolio providing customers of all sizes more choice while delivering more value for every server dollar spent.


How long have you been using HP ProLiant servers?

Lower energy costs and safeguard your HP ProLiant servers from catastrophic events

By Mark Lackey,


Product Manager, Insight Control power management



HP is introducing Data Center Power Control, the newest power management feature of Insight Control.  I want to share a cool story about how this product was invented after a nearly catastrophic event at an HP site.  We used our experience to innovate and make sure your company doesn’t go through a similar experience. 



Last summer, a water chiller failed in the computer room at an HP site.  As a result, our engineers had to run around manually turning off the systems before they crashed.  We were fortunate because the right people were in place to do this as it happened, even though it was a manual process.  That got our engineers thinking… if only there were a way to set pre-defined policies to automatically shutdown servers or lower the power state during catastrophic events.  Today that’s a reality because of HP Data Center Power Control.  In a nutshell, you set the guidelines in advance so that you can extend the ride-through time for mission critical apps by reducing power usage by non-critical workloads when there’s a failure.



Another important perk is the ability to lower your energy bill by taking control of your power usage during peak times.  Imagine the utility company contacts you and says you need to shed 50 KWh of power today from 3 – 6 PM.  That’s no problem with HP Data Center Power Control.  You can also drop power usage during peak or coincident peak times.  This helps you drive your infrastructure into a more efficient operating range.  It’s also good for scheduled maintenance.  At the given maintenance time, you can shed power to make sure certain servers are powered down.  The best part is that it’s as easy as pressing a button.



What are your thoughts on Data Center Power Control?  Has your company had a catastrophic failure or needed to shed power quickly where this capability would have been useful?

Gaining a 4D view of your data center

By Brandon Fears


Product Manager, HP Data Center Environmental Edge


 


Part of the focus of the HP Data Center Smart Grid is not only monitoring / managing power at the IT level, but also visualizing and optimizing the power and cooling infrastructure. This is where the newest version of the HP Data Center Environmental Edge solution is key to achieving the insight needed to measure and understand current energy usage and historical trends.  The solution helps both IT and facility managers understand how their cooling infrastructure is operating and visually show where they have issues to be addressed.


As the team began the development on the Environmental Edge Program, we conducted customer visits and formal market research to better understand how customers monitor and optimize their data centers.  The one item that kept coming to the top was the lack of knowledge on how much power in KWh was consumed in a day, week or a month.  The most common answers were, “Maybe if I look at our electrical bill”, or “I don’t know because the data center is part of the office and facility managers pay the bill”.  Therefore we began working on the second half of the Environmental Edge solution: power visualization. 


In the view below, as the customer scrolls over their data center layout, they can see real time results from the energy base stations to understand power, and environmental base stations to get information on cooling at the rack level.






Customers can also provide drill down on an energy meter and get more robust information, amps per phase, voltage per phase, KWh, and power factor. 






Additionally, the solution can show power usage for the past 18 months, and provide several different reports.  This is just part of the new power visualization capabilities.  Customers can also opt to have real-time PUE, see power consumption at the rack level with our branch circuit monitoring solution (BCMS).  The goal of our solution is to help customers use their infrastructure more efficiently and help match the output to the needs of IT. 


 

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About the Author(s)
  • I am part of the embedded software management team doing UEFI, HP RESTful API & Scripting tools (STK, PowerShell, HP RESTful Interface Tool), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • Delisa Johnson currently leads successful, corporate events for HP Servers and is established as the go-to person for business unit communications regarding launches, executive meetings, wins and business updates.
  • I am a member of the Enterprise Group Global Marketing team blogging on topics of interest for HP Servers. Check out blog posts on all four Server blog sites-Reality Check, The Eye on Blades, Mission Critical Computing and Hyperscale Computing- for exciting news on the future of compute.
  • I work within EMEA HP Servers Central Team as a launch manager for new products and general communications manager for EMEA HP Server specific information. I also tweet @ServerSavvyElla
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I’ll be blogging about the latest news and enhancements as it relates to HP Moonshot.
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