By Jim Ganthier, VP, marketing, Industry Standard Servers, HP
Today is a big day for HP and AMD. We have been partners with AMD for quite a while (in my case going back to the industry's first AMD based Presario's in the mid-90's), We jointly introduced HP’s first AMD Opteron based server in 2004, and together we have delivered a great combination of server performance and innovation for our customers. I'm very happy to see that as AMD launches its new AMD Opteron 6100 Series processors, our strong partnership continues with the next generation of HP ProLiant servers.
Our customers are finding that HP's ProLiant server innovations address their key needs and pain points - energy efficiency, virtualization and management - and deliver more business value on every IT dollar they spend. The result: strong returns over and above their server refresh investments. The value proposition of our latest generation ProLiant servers is clear and customers are clearly voting with their wallets. ProLiant G6 servers have experienced the fastest generational transition in HP's 20-year x86 server history.
In fact, when replacing three generation old servers (ProLiant G4) with today's new ProLiant systems, customers can see a 27x improvement in performance in the same power envelope, consolidation ratios of as much as 23:1 and a pay-back on their investment in as little as 2 months.
These great customer benefits and ROI are enabled by the innovative capabilities in our next generation ProLiant servers, such as lower energy bills through our innovative HP Thermal Logic technologies. This includes Sea of Sensors - 32 sensors sprinkled throughout ProLiant servers which fine tune the power consumption automatically leading to up to 97% improvement in energy efficiency, and Dynamic Power Capping which can triple a customer's datacenter capacity. And at the heart of today's newly announced HP ProLiant G7 servers is the AMD Opteron 6100 Series processor that can deliver double the performance of previous processors -which is great for core and memory-intensive workloads such as virtualization and database.
When you take HP's success delivering superior server innovations to enable a converged infrastructure, and combine that with AMD Opteron processors, we believe the value we collectively bring to customers can't be matched.
We'd love to hear what you think of our latest generation ProLiant servers so please let us know.
By Mark Lackey,
Product Manager, Insight Control power management
HP is introducing Data Center Power Control, the newest power management feature of Insight Control. I want to share a cool story about how this product was invented after a nearly catastrophic event at an HP site. We used our experience to innovate and make sure your company doesn’t go through a similar experience.
Last summer, a water chiller failed in the computer room at an HP site. As a result, our engineers had to run around manually turning off the systems before they crashed. We were fortunate because the right people were in place to do this as it happened, even though it was a manual process. That got our engineers thinking… if only there were a way to set pre-defined policies to automatically shutdown servers or lower the power state during catastrophic events. Today that’s a reality because of HP Data Center Power Control. In a nutshell, you set the guidelines in advance so that you can extend the ride-through time for mission critical apps by reducing power usage by non-critical workloads when there’s a failure.
Another important perk is the ability to lower your energy bill by taking control of your power usage during peak times. Imagine the utility company contacts you and says you need to shed 50 KWh of power today from 3 – 6 PM. That’s no problem with HP Data Center Power Control. You can also drop power usage during peak or coincident peak times. This helps you drive your infrastructure into a more efficient operating range. It’s also good for scheduled maintenance. At the given maintenance time, you can shed power to make sure certain servers are powered down. The best part is that it’s as easy as pressing a button.
What are your thoughts on Data Center Power Control? Has your company had a catastrophic failure or needed to shed power quickly where this capability would have been useful?
By Brandon Fears
Product Manager, HP Data Center Environmental Edge
Part of the focus of the HP Data Center Smart Grid is not only monitoring / managing power at the IT level, but also visualizing and optimizing the power and cooling infrastructure. This is where the newest version of the HP Data Center Environmental Edge solution is key to achieving the insight needed to measure and understand current energy usage and historical trends. The solution helps both IT and facility managers understand how their cooling infrastructure is operating and visually show where they have issues to be addressed.
As the team began the development on the Environmental Edge Program, we conducted customer visits and formal market research to better understand how customers monitor and optimize their data centers. The one item that kept coming to the top was the lack of knowledge on how much power in KWh was consumed in a day, week or a month. The most common answers were, “Maybe if I look at our electrical bill”, or “I don’t know because the data center is part of the office and facility managers pay the bill”. Therefore we began working on the second half of the Environmental Edge solution: power visualization.
In the view below, as the customer scrolls over their data center layout, they can see real time results from the energy base stations to understand power, and environmental base stations to get information on cooling at the rack level.
Customers can also provide drill down on an energy meter and get more robust information, amps per phase, voltage per phase, KWh, and power factor.
Additionally, the solution can show power usage for the past 18 months, and provide several different reports. This is just part of the new power visualization capabilities. Customers can also opt to have real-time PUE, see power consumption at the rack level with our branch circuit monitoring solution (BCMS). The goal of our solution is to help customers use their infrastructure more efficiently and help match the output to the needs of IT.
By Steve Cumings, Director, SCI Marketing, ISS
How will the HP Center Smart Grid solve the #1 data center constraint?
As we talk to customers around the world, they continue to tell us their #1 challenge is power and cooling. The problem is this: When a power or cooling limit is reached in the data center, it can slow or halt deployment of additional IT. And that in turn can slow business growth.
In many cases though, these limits are artificial; the data center has enough power or cooling capacity, but it’s stranded in silos and isn’t actively monitored or managed for most effective use The solution is to approach the data center holistically, and integrate the data center energy elements so they can work at maximum effectiveness. HP’s Data Center Smart Grid will do exactly that, and extend our existing portfolio to actively monitor and manage IT.
Result? A data center where energy capacity is understood, is flexibly architected, and is delivered where it’s needed – in exactly the amount that’s needed. When IT and facilities are actively managed and linked, they can work in concert: the IT working at maximum power efficiency, and the facility delivering exactly the right amount of support. This not only adds data center capacity and thus postpone capital expense, but allows maximum energy savings – giving customers faster ROI, and the opportunity to align with utility and green initiatives.
By: Doug Oathout, VP of Green IT Enterprise Storage and Servers
Time to connect datacenter IT with facilities and unleash their trapped energy capacity
IT organizations have been building infrastructure in silos for twenty years; the network administrator builds the interconnects, the storage administrator makes sure the data is accessible and secure, the servers administrator monitors application and server availability and the facilities manager makes sure everything is getting enough power and cooling to run safely. This all sounds good until you run out of space, power and above all money, now what do you do?
Enter HP Data Center Smart Grid
The HP Data Center Smart Grid creates an intelligent, energy-aware environment across IT and facilities to optimize and adapt energy use. It collects and communicates thousands of power and cooling measurements across IT systems and facilities in real-time to give customers more efficient insight and control over energy use. This lets customers support business growth by hosting more applications and services within the same energy footprint, thereby making more effective use of existing capacity and capital investments.
- Increases the capacity and useful lifespan of the data center, postponing or eliminating additional capital expense
- Reduces operating costs required to power and cooling IT systems
- Improves reliability by optimizing power and cooling efficiency of IT and facilities
- Provides insight and control over energy costs and environmental impact