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Sun customers – What are you going to do now


written by HP's Peter Johnson


New economic pressures and big changes, like new entries and consolidations in the computer industry, have been coming at warp speed, forcing a lot of customers to rethink their investment priorities.  Adding to the impact of those market shifts is the very real uncertainty about SPARC futures – what with events like the impending Oracle acquisition of Sun, chip development talent brain drain from Sun and now rumored cancellations of a key enterprise CMT SPARC project.


So, have you thought about where things are headed and what you will do?


Nobody likes change - but sometimes change can be a good thing – especially if that change results in a better future.  Being forced to reconsider new options might actually be the best thing that ever happened.  New options might result in better answers.



Ever consider alternatives to replace your SPARC servers?   HP has been promoting industry standard servers as the right choice for a very long time.   Why?    Have you taken a look at the performance, price/performance and TCO advantages that industry standard ProLiant servers can offer vs. staying with SPARC?     It’s worth checking out our Sun TCO Challenge.


Also, with industry standard servers you don’t have to worry about making choices that may not pan out in the future.  If there is anything you can rely on it’s the future of industry standard servers – that’s just one of the many attributes that makes them so attractive.   Everyone everywhere is using more and more of them everyday.  You would be in good company.


And with industry standard x86 servers comes the flexibility to run whatever you like - Windows, or Linux or VMware, or even Solaris, if that’s where you want to stay.  Or not, it’s your choice.   And to meet the needs of Sun customers who require and demand systems with mission critical virtualization capabilities as well as the high availability servers that can scale to hundreds of cores and terabytes of physical memory we offer industry standard Integrity systems.  Here too, industry standards offer customers choice – choice to run enterprise UNIX with HP-UX as well as options to run Windows, Linux and OpenVMS as well as our Integrity NonStop systems.  That’s what our industry standard servers give you – choice.


HP distinguishes itself as being the leader in industry standard solutions.  We can offer all those solutions on ProLiant and Integrity, including Solaris on ProLiant, with full support for both the hardware and software.   And moving your environment over from SPARC to x86 or Itanium.  We can help with that too.


So, might this be the right time to choose a new partner?

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About the Author(s)
  • I am part of the embedded software management team doing UEFI, Scripting tools (STK, PowerShell), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • Delisa Johnson currently leads successful, corporate events for HP Servers and is established as the go-to person for business unit communications regarding launches, executive meetings, wins and business updates.
  • I work within EMEA ISS Central team and a launch manager for new products and general communications manager for EMEA ISS specific information.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I’ll be blogging about the latest news and enhancements as it relates to HP Moonshot.
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