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A marketing VP's perspective on AMD's Opteron 6100 launch event in SF

By Jim Ganthier, VP, marketing, Industry Standard Servers, HP

This past Monday, I spent the afternoon at the impressive de Young Museum in San Francisco for AMD’s Opteron 6100 series launch event.


The event kicked off with AMD CMO, Nigel Dessau, taking us through a brief history of Opteron, with its rich and compelling message, before introducing attendees to AMD’s latest processor technology.


Nigel was then joined onstage by Christine Reischl, SVP & GM of HP’s Industry Standard Servers group, and Matt Lavallee, Director of Technology for MLS PIN, the northeast’s foremost provider of real estate listings to more than 30,000 subscribers. Matt spoke about his key IT challenges (cost, performance and energy) as well as the dramatic efficiencies in these key areas that he has enjoyed thanks to HP ProLiant technology. Matt has been an HP customer since our first generation of servers and is operating an entirely HP shop!


Christine Reischl went on to talk a bit more about the latest generation of ProLiant servers delivering customers like Matt a return on his server investment in just 2 months (less than a budget cycle) when compared to servers just a few generations old.  Christine also spoke about the 27x performance per watt boost these systems deliver, as well as the up to 96% reduction in power and cooling costs customers can reap with HP’s innovative Thermal Logic technologies built right in to our servers.


Here's a picture of Nigel, Christine and Matt on stage:




After HP, Nigel welcomed to the main stage a couple of other OEMs with their customers before thanking the OEM and software partners, customers and attendees for being there.


The event then broke to a very informal reception where press, industry analyst, customer and partner attendees could see the latest AMD Opteron-based platforms available. HP showed off our new ProLiant DL165 and DL385 rack-optimized servers, as well as our SL165z, “skinless” scale-out server.


At one point in the day, I found myself huddled in a near deserted shop next to several Nefertiti statues speaking to some business press reporters via phone on the news of the day. Later Monday evening, Christine and I enjoyed dinner with Nigel and Dave Fionda from AMD where we reflected on the day’s events, chatted about our long-standing partnership and the exciting road ahead.


Overall, our time in San Francisco was beneficial to both HP and AMD and we look forward to a continued partnership.


Here’s a photo of some of the HP team onsite:

New ProLiant servers: enabling 23:1 consolidation, 27x performance per watt gains and a 2 month ROI

By Jim Ganthier, VP, marketing, Industry Standard Servers, HP


Today is a big day for HP and AMD. We have been partners with AMD for quite a while (in my case going back to the industry's first AMD based Presario's in the mid-90's), We jointly introduced HP’s first AMD Opteron based server in 2004, and together we have delivered a great combination of server performance and innovation for our customers. I'm very happy to see that as AMD launches its new AMD Opteron 6100 Series processors, our strong partnership continues with the next generation of HP ProLiant servers.


Our customers are finding that HP's ProLiant server innovations address their key needs and pain points - energy efficiency, virtualization and management - and deliver more business value on every IT dollar they spend. The result: strong returns over and above their server refresh investments. The value proposition of our latest generation ProLiant servers is clear and customers are clearly voting with their wallets. ProLiant G6 servers have experienced the fastest generational transition in HP's 20-year x86 server history.


In fact, when replacing three generation old servers (ProLiant G4) with today's new ProLiant systems, customers can see a 27x improvement in performance in the same power envelope, consolidation ratios of as much as 23:1 and a pay-back on their investment in as little as 2 months.


These great customer benefits and ROI are enabled by the innovative capabilities in our next generation ProLiant servers, such as lower energy bills through our innovative HP Thermal Logic technologies. This includes Sea of Sensors - 32 sensors sprinkled throughout ProLiant servers which fine tune the power consumption automatically leading to up to 97% improvement in energy efficiency, and Dynamic Power Capping which can triple a customer's datacenter capacity. And at the heart of today's newly announced HP ProLiant G7 servers is the AMD Opteron 6100 Series processor that can deliver double the performance of previous processors -which is great for core and memory-intensive workloads such as virtualization and database.


When you take HP's success delivering superior server innovations to enable a converged infrastructure, and combine that with AMD Opteron processors, we believe the value we collectively bring to customers can't be matched.


We'd love to hear what you think of our latest generation ProLiant servers so please let us know.


-Jim Ganthier

Feeling refreshed? Introducing souped-up HP ProLiant G6 tower, rack, blade and scale-out servers

Today, HP refreshed its ProLiant G6 portfolio of tower, rack-mount, blade and scale-out servers with the newest processors from Intel, the 5600 series code named “Westmere”. The ProLiant G6 portfolio, introduced last spring, introduced innovations in energy efficiency, virtualization capabilities and management aimed at helping customers maximize business return on their server investments. These new servers have been “selling like hotcakes,” as the saying goes, making them the fastest adopted x86 server platform in HP’s history 20-year x86 server history.


Now souped-up with faster processors, our latest set of ProLiant G6 servers shipping worldwide starting March 29th, reset the bar in terms of server performance. These new servers provide customers with a 27x performance increase over ProLiant servers just 2 generations old (ProLiant G4s). We compare the latest ProLiant G6 servers to G4s since server refresh cycles tend to be at least 2 years (on the low end) to 5 years (on the high end), so its highly unlikely customers would be upgrading from an early ProLiant G6 server with Intel’s 5500 processors to one of these new servers based on their latest 5600 processors.


These updated ProLiant G6 servers also enable customers to jump their server consolidation ratio from 11:1 when we introduced our initial ProLiant G6 servers last spring (meaning 1 ProLiant G6 sever can do the work of 11 ProLiant G4 servers), to an incredible 20:1 with these new boxes, which means signifigant op ex savings. With Intel claiming 15:1 consolidation ratios tied to the new processors, that extra “5” is thanks to the technology innovations within to the ProLiant G6 platform that go beyond the processor. What I like to think of as ProLiant’s “secret sauce”.


This secret sauce includes awesome energy innovations like our Sea of Sensors technology, which came out of HP Labs. This innovative technology leverages tiny sensors placed throughout the server (on the processors, near the power supplies, etc) to monitor server activity and adjust server fans automatically, dramatically slashing power waste. That’s just the tip of the iceberg. Visit www.hp.com/go/proliant to learn more about HP ProLiant servers and G6 innovation.


Already using HP ProLiant G6 servers in your datacenter? Tell us your story.

Lower energy costs and safeguard your HP ProLiant servers from catastrophic events

By Mark Lackey,


Product Manager, Insight Control power management



HP is introducing Data Center Power Control, the newest power management feature of Insight Control.  I want to share a cool story about how this product was invented after a nearly catastrophic event at an HP site.  We used our experience to innovate and make sure your company doesn’t go through a similar experience. 



Last summer, a water chiller failed in the computer room at an HP site.  As a result, our engineers had to run around manually turning off the systems before they crashed.  We were fortunate because the right people were in place to do this as it happened, even though it was a manual process.  That got our engineers thinking… if only there were a way to set pre-defined policies to automatically shutdown servers or lower the power state during catastrophic events.  Today that’s a reality because of HP Data Center Power Control.  In a nutshell, you set the guidelines in advance so that you can extend the ride-through time for mission critical apps by reducing power usage by non-critical workloads when there’s a failure.



Another important perk is the ability to lower your energy bill by taking control of your power usage during peak times.  Imagine the utility company contacts you and says you need to shed 50 KWh of power today from 3 – 6 PM.  That’s no problem with HP Data Center Power Control.  You can also drop power usage during peak or coincident peak times.  This helps you drive your infrastructure into a more efficient operating range.  It’s also good for scheduled maintenance.  At the given maintenance time, you can shed power to make sure certain servers are powered down.  The best part is that it’s as easy as pressing a button.



What are your thoughts on Data Center Power Control?  Has your company had a catastrophic failure or needed to shed power quickly where this capability would have been useful?

Time to connect datacenter IT with facilities and unleash their trapped energy capacity


By: Doug Oathout, VP of Green IT Enterprise Storage and Servers
 


Time to connect datacenter IT with facilities and unleash their trapped energy capacity


 IT organizations have been building infrastructure in silos for twenty years; the network administrator builds the interconnects, the storage administrator makes sure the data is accessible and secure, the servers administrator monitors application and server availability and the facilities manager makes sure everything is getting enough power and cooling to run safely.  This all sounds good until you run out of space, power and above all money, now what do you do?


Enter HP Data Center Smart Grid


The HP Data Center Smart Grid creates an intelligent, energy-aware environment across IT and facilities to optimize and adapt energy use.  It collects and communicates thousands of power and cooling measurements across IT systems and facilities in real-time to give customers more efficient insight and control over energy use. This lets customers support business growth by hosting more applications and services within the same energy footprint, thereby making more effective use of existing capacity and capital investments. 


Key benefits:                                                                                      



  • Increases the capacity and useful lifespan of the data center, postponing or eliminating additional capital expense

  • Reduces operating costs required to power and cooling IT systems

  • Improves reliability by optimizing power and cooling efficiency of IT and facilities

  • Provides insight and control over energy costs and environmental impact


HP Data Center Smart Grid works in concert with the HP Infrastructure Operating Environment, HP Flex Fabric, and HP Virtual Resource Pools for continual optimization of your Converged Infrastructure.

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About the Author(s)
  • I am part of the embedded software management team doing UEFI, HP RESTful API & Scripting tools (STK, PowerShell, HP RESTful Interface Tool), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • Delisa Johnson currently leads successful, corporate events for HP Servers and is established as the go-to person for business unit communications regarding launches, executive meetings, wins and business updates.
  • I am a member of the Enterprise Group Global Marketing team blogging on topics of interest for HP Servers. Check out blog posts on all four Server blog sites-Reality Check, The Eye on Blades, Mission Critical Computing and Hyperscale Computing- for exciting news on the future of compute.
  • I work within EMEA HP Servers Central Team as a launch manager for new products and general communications manager for EMEA HP Server specific information. I also tweet @ServerSavvyElla
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I’ll be blogging about the latest news and enhancements as it relates to HP Moonshot.
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