Reality Check: Server Insights
Get HP server news, technology trends, and product information to stay up to date with what is happening in the server world.

Why You Must Transform Your IT Infrastructure

Over the last five years, the world of commerce has radically changed. Traditional infrastructure can’t keep up with current business demands. Changing customer behavior, growing operational costs, greater complexity, and the inability of traditional IT infrastructure to respond to new market trends is hampering business. Let's consider some examples.

Why Modern Servers Actually Help You Address Your Ever-growing Business Demands

Is your organization prepared to address the ever-expanding business demands that encompass cloud-based service delivery, big data decision making, 24/7 mobile access, and appropriate security?



Your customers demand immediate gratification. How will you respond?

When customers swipe their credit cards at Starbucks or purchase tickets online, they expect instant gratification. This requires an IT organization that is highly attuned to delivering services quickly: every transaction must occur correctly and instantaneously, every time. To keep up, the infrastructure handling these transactions must be agile and reliable.

Server Efficiency Can Be Increased and Costs Reduced—Both At the Same Time!

Operating and cooling inefficient servers is expensive—that can chip away at your profitability and can limit your organization’s potential. Why not consider refreshing your data center infrastructure to gain the benefits of a modern IT infrastructure?


Imagine Having Your IT and Your Business in Perfect Sync

Ask yourself – why shouldn’t the two be in sync? With new HP ProLiant Gen9 rack and tower servers, organizations can modernize IT with better performance, efficiency, and value to accelerate business.



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About the Author(s)
  • I am part of the embedded software management team doing UEFI, HP RESTful API & Scripting tools (STK, PowerShell, HP RESTful Interface Tool), etc
  • I am part of ISS Product Marketing, currently managing couple of dual processor ProLiant servers.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • Delisa Johnson currently leads successful, corporate events for HP Servers and is established as the go-to person for business unit communications regarding launches, executive meetings, wins and business updates.
  • I am a member of the Enterprise Group Global Marketing team blogging on topics of interest for HP Servers. Check out blog posts on all four Server blog sites-Reality Check, The Eye on Blades, Mission Critical Computing and Hyperscale Computing- for exciting news on the future of compute.
  • I work within EMEA HP Servers Central Team as a launch manager for new products and general communications manager for EMEA HP Server specific information. I also tweet @ServerSavvyElla
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • WW responsibility for development of ROI and TCO tools for the entire ISS portfolio. Technical expertise with a financial spin to help IT show the business value of their projects.
  • I am a member of the HP BladeSystem Portfolio Marketing team, so my posts will focus on all things blades and blade infrastructure. Enjoy!
  • Lead architect for Intelligent Provisioning and related HP products.
  • Luke Oda is a member of the HP's BCS Marketing team. With a primary focus on marketing programs that support HP's BCS portfolio. His interests include all things mission-critical and the continuing innovation that HP demonstrates across the globe.
  • I work in the HP Servers marketing group, managing a marketing team responsible for marketing solutions for enterprise customers who run mission-critical workloads and depend on HP to keep their business continuously running.
  • Global Marketing Manager with 15 years experience in the high-tech industry.
  • I am a Senior Manager managing external content & social media for HP Servers Awareness. Stay tuned for topics on Mission Critical Solutions, Core Enterprise & SMB Solutions, Next Gen Workload Solutions, Big Data & HPC, Cloudline and HPS Options! Follow me @RubyDatHP
  • I am a member of the HP Servers Product Marketing Group blogging on topics of interest for HP Server Options and Smart Storage products.
  • Working with HP BladeSystem.
  • HP Servers, Global Product Marketing
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.