Rethink BI : Business Insights over Business Intelligence
The purpose of this business insights thought leadership blog is to share the HP point of view on industry trends such as Big Data and Real Time Analytics, and provide updates on key innovations and solutions.

Deriving value from Big Data - moving past the three V's


Big Data or Big Buzz?


IDC has described the market growth for Big Data at just under 40% to reach about $17B by 2015, which is huge considering that it is seven times higher than that of the overall IT market during the same period. When you strip it down to the core, Big Data is neat way to describe the realization on the part of enterprises that they are sitting on top of haystacks of data that contains needles of business insights. CIOs do care about how to efficiently and securely store, process and analyze big data to deliver timely insights to business users. 


Unstructured data may be more useful than structured data

Unstructured data contains insights that we cannot mine from structured data alone. Most companies do a decent job of analyzing structured data because the systems they use were designed for that type of data. However, it’s not very cost effective to use the same systems to process unstructured data because of the amount of data as well as the lack of rigor or structure. Instead, you’re better off using specialized systems for unstructured data to run iterative or exploratory analysis and transform it into structured data that will preserve the fidelity of your traditional warehouses and databases.


Let’s face it, most companies take a lot of pain to run ETL process before they load data into BI systems, and it’s important that the same discipline be applied to unstructured data before it is placed alongside structured data in BI systems.


Listen to this podcast on the Boulder BI Brain Trust to learn how you can better leverage Big Data for your enterprise today.

Nadhan | ‎08-16-2012 05:43 PM

Irshadraihan, Agree with the points you make in your post -- it is all about Informationalization as explained by Harvard Business Review blogger, Thomas C Redman.


Connect with Nadhan on: Twitter, Facebook, Linkedin

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