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HP at SAPPHIRE NOW in Madrid – The latest update from the blogosphere!

By Karol Schmidt, HP Enterprise Group Marketing


HP enjoyed a fantastic 3 days at SAPPHIRE NOW 2012 in Madrid where HP showcased industry leading SAP portfolio and solutions for SAP HANA, Cloud, Mobility and Rapid-De... at in-booth presentations, Microforum and Partner Track sessions. Customers had the opportunity to meet with our SAP experts as well as executives and thought leaders who updated them on our exciting new solutions. There was a high amount of traffic through the HP booth with main areas of interest on the HP solutions for SAP HANA, Mobility and Cloud offerings. 


SAP Sapphire.jpg


Day 1 highlights


There was an exciting announcement on HP as a qualified service provider for SAP® Rapid Deployment Solutions, and Jules Beck, VP, Global EAS and Mobility Services, participated in a panel discussion with  SAP clients and SAP’s RDS leadership team to discuss the benefits of SAP RDS in front of analysts, the press, and SAPPHIRE attendees. HP continues to build on the momentum the SAP® Rapid Deployment Solutions have established in the marketplace, which accelerates benefit delivery through pre-configured SAP solutions co-developed by HP and SAP.


SAP interviewed Doug Janes, HP Product Manager SAP HANA and BWA on the HP offering that can make a bad day in IT turn out a good one disaster tolerance for SAP HANA.  Also, see Coca-Cola FEMSA endorses HP disaster tolerance solution for SAP HANA



Day 2 highlights


Many customers attended the HP Customer Panel to hear Mr. Matthias Zuschlag, Senior Programm Manager SAP BI/BO at T-Systems International GmbH speak about how they Deliver Business Information in just seconds  (Note: need to login or sign-up to view this replay) Based on his experience, Mr. Zuschlag described how service providers can improve their customer business processes in procurement by implementing the in-memory power of SAP HANA and helping their customers get their business information in just seconds.



Day 3 highlights


Another full day on the HP booth with standing room only! Key areas of interest remained SAP HANA followed by Mobility and Cloud.



HP announced its New Virtualized HP AppSystems for SAP HANA for greater efficiency, flexibility & faster provisioning. Again, HP demonstrates continued leadership in aggressively supporting virtualization as preferred way to run SAP with VMware


Great turnout as well for the HP and Customer Panel session in the Database & Technology Campus on how to SIMPLIFY AND INCREASE THE PERFORMANCE OF SAP NETWEAVER BW WITH SAP HANA  (Note: need to login or sign-up to view this replay). During this session the attendees learned directly from Vaillant, an international technology company, how they are running the SAP NetWeaver Business Warehouse (SAP NetWeaver BW) application on SAP HANA for enterprise planning, sales, management reporting, and analysis of market data. They described the reasons to run SAP Netweaver BW on SAP HANA and how to implement it.


This was an excellent event for HP and customers to network, get the latest news on HP solutions for SAP landscapes and customers to meet with HP executives, SME’s and thought leaders to talk about futures.


Let us know what you think about this event.


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