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Making sense of any data, any size, with HP solutions for SQL Server at Discover 2013

By Carmen Morel – HP Converged Systems Marketing


There’s a lot to consider for companies in keeping up with the growth and proliferation of data.  There are multiple dimensions of new data including the growth of “traditional” data in your organization as well as all the new sources of data that you may want to explore, including the influx of data from social networking and mobile applications. When it ultimately comes to improving your business advantage, HP and Microsoft’s comprehensive portfolio of integrated data management solutions are worth further investigation.


Join us at HP Discover 2013 where we will have sessions and demonstrations featuring solutions optimized uniquely for Microsoft SQL Server 2012 and built on industry-leading HP Converged Infrastructure, including certified reference architectures, as well as turnkey appliances featuring our latest HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse.


Here are some of the top sessions to choose from:


Breakthrough performance and scalability with mission-critical solutions built on Microsoft SQL Server 2012 – Session TB3377


Steve Tramack, Sr. Engineering Manager from HP, and Eric Kraemer, Senior Program Manager from Microsoft, will explain how the newly-released HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse is an ideal platform for building a scalable enterprise data warehouse, and serves as a key enabling platform for integrating big data into an organization’s overall data management strategy.  The HP AppSystem for PDW includes the latest version of SQL Server Parallel Data Warehouse, a shared-nothing, scale-out, MPP architecture version of SQL Server optimized for data warehousing workloads. 


The 2012 version of PDW now incorporates a columnar store, which provides for improved query performance and compression ratios compared to version 1 of the product.  In-memory technologies such as xVelocity, Polybase (Hadoop integration) and multi-parallel processing architectures scaling from a quarter rack to a 64-node cluster now allow support for petabytes of data. In this session, senior technical engineers from both HP and Microsoft will talk about HP reference architectures and appliances built on SQL Server 2012 and the latest HP AppSystem for Microsoft SQL Server Parallel Data Warehouse appliance designed to take advantage of these capabilities.


Any data, any size: Turn your data into business advantage with data management solutions from HP and Microsoft – Session BB3378


Thanks to explosively growing data, new technology innovations (such as social, mobile and advanced analytics) and new compute devices for business, we are entering a new era for data.  In this session Wendy Harms and Bev Quarles will discuss  how HP’s mission critical x86 servers along with Microsoft’s SQL Server stack can deliver business intelligence, data warehousing, and online transaction processing.  Customer examples around ease of deployment and simplified management make this a session not to be missed.


HP AppSystem for SQL Server2012 Parallel Data Warehouse:  a peek under the covers – Session DT3627


This deep dive session, hosted by Steve Tramack, Sr. Engineering Manager from HP, and Eric Kraemer, Senior Program Manager from Microsoft, will provide a look inside the new HP AppSystem for SQL Server 2012 Parallel Data Warehouse with a focus on the converged infrastructure and the integrated technology stack, exploring  the key technologies behind the scalability and HA architecture. 


We’ll also look at the HP-unique tools for installation, operations, maintenance and ongoing support of the appliance, including tools that deliver centralized, push-button firmware and driver updates, hardware diagnostics and management of customer passwords and IP addresses.


What next?


Learn more about HP solutions for Microsoft SQL:

Learn more about HP Discover:

Description of sessions Sessions catalog


Follow us on @hpconverge



Meet the team


Wendy Harms Bio


Wendy Harms is a Product Manager focused on Converged Application Solutions built on Microsoft SQL Server.  This includes products such as the HP AppSystem for SQL Server 2012 Parallel Data Warehouse, SQL Server Fast Track Reference Architectures and the HP Universal Database Solution for mission critical SQL Server.

Wendy Harms joined HP over 17 years ago and has extensive experience developing HP solutions based on Microsoft technologies.


Bev Quarles Bio


Beverly Quarles joined HP over 15 years ago starting with the NonStop division with a focus on SQL/MX mission critical solutions, and is today  a senior Solutions Manager for Business Critical Servers (BCS) Marketing responsible for managing several partners including Microsoft. Beverly has many years of experience in developing and marketing a variety of BCS database solutions that include OLTP or transactional workloads all the way to data warehousing, business intelligence and analytics.


Steve Tramack Bio


Steve Tramack is a Senior Engineering Manager in the Alliances, Performance and Solutions Engineering organization within HP’s Enterprise Group, responsible for Microsoft solution development activities.  Steve manages the team responsible for the development of the Infrastructure-to-Applications Converged Application solutions for SQL Server, focusing on Data Warehousing, Business Intelligence, Database Consolidation and OLTP appliances and reference architectures.  This includes products such as the HP AppSystem for SQL Server 2012 Parallel Data Warehouse, SQL Server Fast Track Reference Architectures and the HP Universal Database Solution for mission critical SQL Server.


Steve’s team also focuses on other Microsoft SQL Server solutions, developing performance and best practices collateral and reference architectures.  Steve’s team produces application characterization and solution integration documents, presentations and demonstrations, and has developed the Sizing and Configuration tools for a number of Microsoft applications.  Steve wrote HP’s Performance and Configuration guide for Exchange 2003 and 2007, and is a frequent, featured speaker at Microsoft and HP conferences, including Microsoft Tech Ed, HP Discover, and HP’s Microsoft Academies.


Steve, a 17-year HP employee with over 28 years of industry experience, lives and works for HP in Nashua, NH.

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