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The purpose of this business insights thought leadership blog is to share the HP point of view on industry trends such as Big Data and Real Time Analytics, and provide updates on key innovations and solutions.

New program from HP and Microsoft is good news for SQL Server customers at #WPC2013

At #WPC2013 this week Microsoft announced a new program with HP focused around three main initiatives:

  • Server Virtualization and Private Cloud
  • Client Virtualization / Virtual Desktop Infrastructure (VDI)
  • Data Management and BusinessIntelligence

On the data management side HP has worked closely with Microsoft to deliver solutions which are optimized around Microsoft SQL Server SQL Server 2012, which has been a big focus at Microsoft WW Partner Conference this week, including discussion around greater performance and predictability of applications running in the cloud.

HP Data Management solutions for SQL Server at Microsoft TechEd Europe 2013

By Michael Kohs - Technical Consultant, HP Converged Systems


At Microsoft TechEd 2013 in Madrid, between 25-28 June, customers can learn how to effectively manage Big Data with HP and Microsoft using high speed data querying and analysis with standard software and infrastructure.


Because Big Data is now everywhere, data warehouse solutions are getting bigger and bigger.   This means companies need to effectively manage the huge amount of data they’re storing today.  Most historically grown solutions are not able to provide the capacity and scale needed for today’s demands.

Making sense of any data, any size, with HP solutions for SQL Server at Discover 2013

By Carmen Morel – HP Converged Systems Marketing


There’s a lot to consider for companies in keeping up with the growth and proliferation of data.  There are multiple dimensions of new data including the growth of “traditional” data in your organization as well as all the new sources of data that you may want to explore, including the influx of data from social networking and mobile applications.


When it ultimately comes to improving your business advantage, HP and Microsoft’s comprehensive portfolio of integrated data management solutions are worth further investigation.


Join us at HP Discover 2013 where we will have sessions and demonstrations featuring solutions optimized uniquely for Microsoft SQL Server 2012 and built on industry-leading HP Converged Infrastructure, including certified reference architectures, as well as turnkey appliances featuring our latest HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse.

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About the Author(s)
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
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