By Lisa Wolfe, HP Worldwide SMB Marketing & Strategy Leader, EB/ESSN
Here’s what I think: Right now, the IT industry itself is at an inflection point.
I equate this to being in one of those recessionary periods where it’s only when you come out the other side that the economists confirm what we knew all along: Yes, that was an “official” recession.
Right now, HP is making all the right moves to come out of this, leading with the core underpinnings of what things will look like on the other side: a cloud services world.
Why it’s all about cloud
Just as I said in my previous blog post, “A cloud by any other name,” small and midsize businesses don’t care what it’s called. You care that you can buy IT for a few bucks a month out of your operating expense budget and not your capital expense budget.
You don’t have the time or luxury to care what it is called. You are focused on making cash flow, earning profit and creating new industries for what will most likely be a rocky global economy for years to come.
HP keeps a steady eye on the future
The global economic forecast will continue to drive the adoption of cloud services, even if it remains the core cloud services being adopted today: mail, CRM, web conferencing and backup.
The forces are purely economic and pragmatic. The move to cloud services is not a luxury or a risky move for most businesses. It is all about survival. And to survive in this world, you need an Instant-On Enterprise.
As we continue to ride the economic roller coaster out of this inflection point, I believe HP will continue to be the go-to-partner for businesses that want to flip a switch and—just like electricity—IT is there.