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Mobile in Retail White Paper just published

by on 02-08-2010 06:20 AM

As a member of the "community who contributed directly or indirectly to this...document", I am pleased to announce:


"the publication of the "Mobile in Retail" White Paper. You can download it from www.gs1.org/mobile/mir."



GS1, the Global Standards organization responsible for standards-driven supply chain security, track and trace, authentication, recall and other workflows, provided me with the following promotional content to get the word out on this white paper:


"Potential for brands and retailers identified


The white paper explores the opportunities for brands and retailers as consumers begin to use mobile phones to plan their shopping and during visits to stores. It identifies clear potential to:


 


1. Increase sales


2. Increase customer satisfaction and loyalty


3. Add value to physical products and experiences through digital services


 


Key questions answered


By examining the current and future state of mobile services relevant to retail such as extended packaging, mobile coupons, loyalty, store location, shopping lists and self-scanning, the white paper sets out to answer the following questions:


 


•      What consumer needs can be identified and met using mobile phones in retail environments?


•      How can mobile phones support richer, more enjoyable, more efficient and more relevant shopping experiences?


•      What changes need to happen in retail stores to support this?"


The GS1 is very responsive to feedback, and state:



"We'd also appreciate if you can share a few words about the value of the White Paper for you and your company. Send us your feedback at https://gs1.wufoo.com/forms/endorse-mobile-in-retail/."


My teammate and friend, Guy Adams, also contributed to this document.  As the owner of a $68 billion supply chain, HP like many others has much to gain from standards-driven mobile commerce--it helps customers, retailers and brands on everything from real-time information to anti-counterfeiting.


Please do download the "Mobile in Retail" White Paper from www.gs1.org/mobile/mir.  Be warned it's quite the download (13.46 MB)!!


 


Cheers,


Steve

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by on 02-08-2010 06:39 AM
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P.S. Due to spam and related annoying attacks, the HP Communities Blog IT staff have made it impossible (well, nothing is impossible...) to add comments within signing in first. Signing in just takes a few seconds, so please sign up, sign in, and give me your feedback! Thanks, Steve

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About the Author
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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