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Burrowing deeper into BURA

What’s really hot in storage?

There seems to be a lot of buzz in the storage industry right now around “fashionable” topics like Software-Defined this… or High-Performance Flash that… These are relevant subjects but we must not lose focus on the core issues of the day; like how we manage, protect and retain the vast amounts of data and information being constantly created (and by the way, rarely deleted).  Primary Storage is cool but BURA (Backup, Recovery and Archive) deserves far more attention than it currently gets.


Lots of data…blah…blah…blah… What’s the real issue?

We all know the story here. We are creating more data every year than in the history of mankind. By 2020 we will have increased the volume of data tenfold, etc. Great statistics and we all use our own version of them. That’s all good for the storage industry – we can keep selling more disks and memory – but there is a serious underlying problem: legacy business protection infrastructure simply cannot cope with the scale and complexity of backing up and archiving the staggering volume of data. As most organisations are moving (or considering the move) to Cloud-based IT delivery models, the protection of data is somewhat of an afterthought. But legacy backup is “creaking.” Most CIOs I talk to are extremely nervous about their ability to recover from a significant data outage.


So what’s needed? Integrated BURA for the New Style of IT

Typical data protection consists of multiple, complex technologies; multiple, disconnected vendors and a mismatch between the two. IT Departments are in a continual struggle to somehow integrate and support this complexity while facing: -

  • Considerable risk that it won’t support the business of today. 
  • Costs that are spiraling out of control at a point in time when everybody wants savings.

At HP, we developed our BURA solution to support the new style of IT I strongly believe that this is not a product or solution “sales pitch” but a consultative journey with our customers.


Organisations need to review their current business protection capabilities: identify the risks, costs and complexities of the environment and understand the current/future requirements of the business. When businesses fully understand its needs, an end-to-end solution can be designed to meet requirements of demanding markets robust products.






Yes, big outcomes! Scalability to manage new-world data volumes. Up to 50% reduction in costs versus legacy environments. Huge reductions in back-up windows. Rapid restore and data search capability. And that’s not all on this list. In short, NOW is the time when organisations need to urgently review the policies and infrastructure to protect and retain data efficiently. And, dare I say, the next chapter in this “book” will look deeper at the scary subject of data deletion. But we’ll leave that for another day…


And speaking of another day, be sure and follow our new BURA Sunday blog series. (Yes Sunday – because data protection should never take the weekend off!) Hear from our BURA experts on topics that include data protection and StoreOnce, our Get Protected Guarantee, and more.


You can find me on Twitter @ChrisJohnsonHP if you wish to comment.

David Benedek | ‎05-22-2014 06:51 AM

Dear Sir/Madam

My name is David Benedek, I've done researches in blogging in when I did my BA studies; I’ve studied how bloggers use their blog to make money with them and how they achieve it.
Now I’m finishing my MA studies and I’m studying corporate blogs, I want to analyze how they blog, for what purpose are they blogging. I want to ask you if you’d mind to answer some general (without personal informations) questions?
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kepran | ‎04-29-2015 06:32 AM

 Its very helpful article. Thanks for shairing this one...


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