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Take a trip to the next era of storage at HP Discover

This is a particularly exciting time of the year as the largest customer event in EMEA, HP Discover,  is about to open its doors once again. With more than 10,000 attendees registered, an exhibition area three times as large as a filled football field and more than 800 breakout sessions, this is a fantastic opportunity for our customers to hear about the latest and greatest innovations from HP and our partners – including hot topics like Big Data, Converged Cloud, Mobility and Security & Risk Management.


HP Storage takes centre stage in the Discover zone

Speaking of hot topics, HP Storage will once again be at the heart of the Discover zone (Hall 5) where we will be showcasing brand new products and the latest innovations including:


  • Primary storage
  • Software-defined storage
  • Backup, recovery and archive (BURA)

As has become the tradition at Discover, HP Storage will also be announcing new solutions in areas that are key to the competitiveness and future growth of our customers.


Extending the Converged Storage vision

Our vision for the future of Storage is clear: We believe that the only way for today’s organisations to achieve the speed, agility, scale and cost models of tomorrow is by implementing a single architecture for primary storage, alongside a single architecture for BURA and a common set of data services from the low to the high end. The siloed and fractured architectures of the past simply cannot deliver this, and the truth is that any organisation that relies on them to do so will be left behind.


Big announcements on Dec. 9: the next era of storage for a new style of IT

With this in mind, on December 9, we will announce the next steps on this journey. We have made great strides in eliminating the boundaries of traditional primary storage, and are now further extending this strategy to do the same for backup and archive. Expect faster backups and restore speeds, more security and better integration with key applications. In addition, we are extending our Tier-1 leadership in virtual and ITaaS datacentres by introducing significant cost reductions, efficiency and performance enhancements to the HP 3PAR StoreServ portfolio.


Get all the Discover news – live in Barcelona or virtually online

I hope that the above has whetted your appetite—as will this entertaining video that asks the question: Is your storage ready for the next era?




For those of you who have attended Discover in the past, I can promise that this year’s event will be even bigger and better than before!


If you can’t be there in person, make sure to join us for the online live announcement where we will disclose all of the details as we reveal why change is imperative.





You can find me on Twitter @ChrisJohnsonHP if you wish to comment...

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