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News flash: flash storage—it’s everywhere (and for good reason)

NEWSFLASH_sized.JPGI am certain you are a frequent flash storage technology user without even realizing it, which explains why flash storage is the biggest megatrend in the industry.


We here at HP keep working hard to ensure every company can benefit from the exciting performance improvements flash storage brings to all IT operations. For example, there’s the combination of the unique HP 3PAR StoreServ hardware and software architecture. Not to mention the continuous evolution of new flash storage media (SSDs and also the future technologies HP is working on) results in those decreasing costs for usable capacity your company's IT department is asking for.

Analyzing the numbers game in today’s storage market

numbers_SI_iStock_000015539369_24August_sized.jpgI’d like to take the opportunity to share some short comments about a couple of recent competitor results statements, as well as the recent earnings report from my own company. I think it is important to track the vendor landscape very carefully as a key indicator of how the market is playing out during these disruptive times in the storage business.


I make no apologies for dedicating some airtime to this subject. In a disrupted market where traditional revenues are declining and the flash segment is in hyper-growth, it is important to separate the marketing noise from the reality. Our customers are on the verge of big decisions about their storage infrastructure and communicating the reality is critical as they develop the data center for the next era.

Rethinking DAS

boomerang_johnson_sized.jpgWhile I was on vacation last week, I watched Schwarzenegger return to the screen to shoot down machines newer and more advanced than his Terminator. Some things come back cooler than they used to be—like vinyl records, GIFs. . . and Direct Attach Storage (DAS). Like a boomerang, it’s coming back—in the context of software-defined storage and hyper-converged.

Have Your Flash Storage Cake, and Eat It Too

By Manish Goel, Senior Vice President and General Manager, HP Storage




You know HP 3PAR flash time is here when the premier IT research company, Gartner, Inc., named us the fastest-growing flash array vendor in 2014 and featured us as a leader in its 2015 Magic Quadrant for Solid-State Arrays. HP was the only vendor in the MQ that improved its relative position. Thank you Gartner for recognizing us. It’s been a great ride so far. Want to come along? And see how you can have your flash storage cake and eat it too!


Time to relax with some summertime storage reflections

Well it’s time for a little hard-earned downtime for your favorite (?) storage blogger! The last couple of quarters in this business have seen the transformation of the storage industry move at full pace. Now I plan some restorative moments in the sun, chilling by the sea in Portugal for the next couple of weeks. Bring it on! But before I go, I thought it would be a good time to recap some of the things we’ve been discussing in the last weeks and months—with an eye to consolidating how the storage industry is moving ahead

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