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It’s flash storage again - IDC says it’s soon becoming “normality”

A lot of my recent blogs focused on the topic of flash storage. Some people get really bored with me writing about flash. “Chris, it’s just another storage media. Yes much faster so good for some specific apps, but why so much buzz around disk drives?”


My answer to these people is simple: It’s not about price/performance for a few specific apps. It’s about avoiding the need to open another data centre. It’s about cutting cost for power and cooling by 1/4th oe less. 


Just think of it: HP 3PAR StoreServ offers 1.92TB SSDs drives with a full 5-year warranty. I’m sure there will even be bigger drives as SSD vendors drive density to new levels. No further roadmap info here! But I can share some insights from a recent IDC white paper: From Flash to Value — How External Solid State Arrays Become a Normality among European Customers. Register to access the full text of the paper.

Today’s news flash: it’s all about reducing operational complexity

When I wrote my blog on Chad’s XtremIO statements last week, I didn’t expect it to generate such interest. I have to say being referenced on the TheRegister is an honour.


When reading through the articles and comments, I realized that most of the debates are about IOPs, response times and being architected for flash or not.


People however often forget that the biggest challenge enterprises face today is the sprawl of different storage architectures you have to manage and maintain in your data centre. If all-flash is yet another platform in this mix, the benefits can be quickly offset by operational cost and complexity.


Here are my thoughts on how HP 3PAR StoreServ can address both operational complexity and the need for all-flash.

Don’t miss HP Storage @HPDiscover!

Everyone likes to keep on top of the latest trends and news from the world of technology, and there’s no better way to stay ahead of the crowd than to attend HP Discover in Barcelona. The event takes place from 2 – 4 December and will once again set the stage for exciting news from HP Storage. We’ll be unveiling new innovations in primary storage and backup, recovery and archiving (BURA). For a complete view of Storage happenings at Discover there’s an eAgenda available, and I’ve outlined my pick of the best below.

Bonjour! A French-inspired lesson on the convergence journey

A French theme for this week, as I recently took on an intense schedule of customer meetings in Paris. In nearly 15 years of international roles, I have never experienced such a stark shift in the approach of the IT buyer – more evidence that the evolution of storage is gathering pace and that the continuing data explosion is accelerating the convergence journey. Here is more on what I learned – with some questions asked and answered

Innovation, convergence and the pace of change – the customer view


Well, I like to keep active around the place so nothing unusual in reporting from Lisbon this week!  I hosted 20 of our large storage users at the HP Customer Advisory Board in an open dialogue about what’s working, what could work better and how the future looks. In my world, it’s never better than when you can spend quality time with customers, share their experiences and learn how to be a better storage provider. I got heaps of insight and thought it would be interesting to share…

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