Cloud, the hybrid model

by on 10-18-2010 03:12 PM

In my last blog entry, I discussed some of the points Nicholas Carr made at a conference in Warsaw. I finished my conclusions by asking the question whether the provisioning of cloud infrastructure services would be centralized in a small number of extremely large providers or whether a hybrid model would be established.

Let me try to explain what I mean by a hybrid model. Three main questions lay at the center of this approach:

  • Who can deliver cloud services the cheapest? Is it central IT departments of large enterprises, or public cloud service providers? Despite everything that has been published, the answer to that question is not easy. On the one end, service providers argue about the economies of scale they have, and that definitely speaks for them. But on the other, enterprises argue the need for service providers to make a profit and the cost of bandwidth. It’s true that cloud technologies are available to enterprises and service providers alike. It’s also possible for large, global enterprises to obtain efficiencies that are close to the ones obtained by service providers. They can position their datacentres in similar locations and have access to cheap energy (in some situations probably even cheaper due to the overall volume of their energy consumption).
  • Are enterprises prepared to fully rely on service providers? Frankly, for many of the ones I have been talking to lately this is not the case today. But I have seen companies outsourcing their manufacturing, their logistics and many other critical business processes, so why not IT? Once concerns around security, compliance, service levels etc. have been addressed, once trust has been established, there is no reason IT would not go the same way. So, here the answer should probably be yes in the long run, at least for the vast majority of enterprises.
  • Can enterprises mitigate risk? What if the service provider fails? Two weeks ago, I was in Palo Alto and could not get access to the internet. Indeed, Palo Alto was cut from the www for several hours. Enterprises should build contingency plans to mitigate such risk. They can do that by not putting all their eggs in the same basket, by using multiple service providers for example. But this should be invisible to the end-users, so services should be aggregated on a single platform.

One possible approach to this would be a hybrid model, one where enterprises would keep a datacentre, potentially outsourced. That datacentre would address the day to day needs of the enterprise using virtualization and automation, drastically increasing the efficiency of that datacentre. But obviously, there is peak demand. At the end of the month, the quarter or the year, when a new product or service is introduced, additional capacity is required. If we do not provision the datacentre for such peaks (which would reduce the overall efficiency of the datacentre, in other words, increase its relative cost), this has to come from somewhere. And here is where the public cloud plays a role. One could “burst out” to the cloud. Obviously, there are workloads the business would not like to see leaving the enterprise perimeter. These may include financials, forecasting, order processing etc. But there are probably no issues to have the website or partner interactions to migrate to the cloud for a period of time. This implies policies are in place as to which workloads can and cannot migrate to the public cloud. The service configurator would decide which resource pool would (private or public) be tapped at the moment the service is provisioned. Ideally one would expect to be able to move workloads on the fly (while they are being executed). However this requires software stacks that are compatible as one would expect to be able to run the same VM in both environments. As no standards are available to date, this limits the possibilities.

Being able to run services, both in its own datacentre (private cloud) and in the public cloud, requires attention in the data area. Indeed, where is the data located? Two scenarios can be envisaged. Either the data is small in volume and is transferred in the cloud with the workload, or it is large and a copy needs to be kept in the cloud. This however implies additional costs, as the maintenance of data in the cloud does not come free of charge.

Some enterprise grade cloud services allow bridging the enterprise intranet with the cloud service through leased lines. This may allow workloads located in the “public cloud” to access the same data then when they are run in the datacentre.

There is another reason why companies should look at hybrid scenarios and I will cover that in my next blog. In “cloudifying” themselves, enterprises will have to run a mixed cloud/non-cloud environments, and this should happen in a way that is as transparent as possible for the users. But I’ll address that next time.

We encourage you to share your comments on this post. Comments are moderated and will be reviewed and posted as promptly as possible during regular business hours.

To ensure your comment is published, please follow our community guidelines.

Comments
by Walter Adamson(anon) on 10-28-2010 05:19 AM

I think most of these issues are just the usual transitional issues. Same old arguments about outsourcing, and it turned out that clients who were smart in the sense of being intelligent outsourcing clients did very well from it, as HP would know. And as you say it happens in many other areas some of which are more mission critical than IT e.g. Pharma R&D. There will always be the iron-huggers, and there will always be FUD, and at the moment the FUD on cloud is an easy sell. 

 

There are some organisations with real legislative or privacy needs to do something other than public cloud. But that's 5% at most. For the other 95% if they refuse to consider migration then it's just about pride, obstinateness, lack of knowledge, or a snow job by the product vendors. Right now, salespeople have a golden window to sell more "stuff", whether that be "private cloud" or "hybrid cloud" - it's easy - I wrote about it here "Storm clouds on the horizon for vendors" http://www.walteradamson.com/2010/10/storm-clouds-on-the-horizon-for-vendors.html

 

What's the time window, I don't know. But I'm certain the "private cloud" hybrid cloud" bubble will burst within 5 years. I like to say what Tammy Bruce said of Jesse James - last married to Sandra Bullock - "you can take the boy out of the ghetto but not the ghetto out of the boy".  In a similar vein you can take the computing out of cloud computing but not cloud computing out of the cloud. The Cloud Shift and it's payoff to business innovation will expose the lipstick on a pig of "private cloud", and the transitional requirement for "hybrid cloud" for the 95% of business, IMHO.

by on 10-28-2010 08:21 AM

Walter, with due respect, I believe you are mixing two things. One is the move to a new approach in delivering functionality to the end-user, improving the utilization of the infrastructure that delivers that functionality. The other is whether that infrastructure (and I use the term in the widest sense, including hardware, software, networking etc.) is owned by the enterprise or delivered through a service provider.

 

Enterprises will migrate their IT environments to that infrastructure that allows them to deliver the same functionality at a lower cost. This will take them time, as not all issues have been adressed, but they will get there. They may decide to keep that infrastructure in-house for a number of reasions associated with security, cost, availability, or they may "outsource" that environment. Pay-per-use is just a new way of outsourcing if you really look at it.

 

None of that is revolutionary. What may be revolutionary is SaaS, if we take the paradigm to the limit. This means that if I can source services from a variety of providers and cobble them together to support business processes, I will increase the enterprises agility and responsiveness by a factor 10. But frankly we are still very far from that, and the large software suite providers are doing everything possible to avoid us ever getting there.

by Walter Adamson(anon) on 10-29-2010 04:47 AM

Yes appreciate your answer but I think it just supports mine! Perhaps a myopic view!

 

Business as usual is improving the current operations. That's better "computing" and you can play with marketing and branding all you like but you can't take computing our of cloud computing and skill have cloud. Ok so that begs the definition of cloud computing, and I'm taking the view that unless you are one of the massive global operators or a huge subset of them then you not only don't have cloud but you can't be as efficient or effective. Ironically, it also means that the smallest firm can take advantage of these offers by the global giants.

 

So my view of the nature of cloud is somewhat like you said for SaaS. Until recently I used to think that cloud was a subset of SaaS e.g. IaaS, PaaS and then SaaS at the top of the ladder, with IaaS = cloud. But I've changed my thinking now and put cloud as the superset. On that basis my notion of "cloud" aligns with your comments about SaaS.

 

Thanks for your thoughts.

by on 10-29-2010 09:23 PM

There are clear definitions of Cloud Computing, the most knozn one being the one fro, NiST, which is very much in line with what we talk about. Cloud is ultimately about standardization, virtualization and automation, potentially with the "pay-per-use" model on top. Mc Kinzie and IDC calculated that you can get nearly the same usage efficiency in an optimized data center (a private cloud) than in a public cloud. The efficiency numbers were 35 and 37% if I remember well. So, enterprises do not need to go to Amazon and the others to gain efficiency. particularly because if they do so they have no security and compliance guarantees, nor clearly defined service level agreements. SMB's don't seem to have a problem with that, but large enterprises do.

 

The importance is to have a cloud platform performing the basic functions required and described above. On top of that services can then be provided, infrastructure, platform or software. Similar software stacks can be implemented for private and public clouds anyway.

Post a Comment
Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.

Find HP in Social Media

Facebook Twitter YouTube SlideShare Flickr
About the Author
  • Christian is responsible defining HP's Cloud Reference Architecture and coordination of cloud activities across HP. Links with CTO community and meets customers and partners on business & IT alignment and integration.
  • Guillaume Oget, Global Industry Strategist for HP Technology Consulting, is responsible for creating a Vertical Industry Strategy covering internal organizational models, industry solutions portfolio, and go to market strategy to enable Technology Consulting to better address Industry specific needs. Guillaume is also leading solution development in the Banking, Healthcare and Retail industry segments. Prior to joining Technology Consulting, Guillaume served as an Industry Architect for the Transportation Industry globally where he initiated cloud solutions and supported consultative selling initiatives. Before that, Guillaume setup and managed a global RFID solutions practice for 5 years, supporting more than 50 projects in industries covering Retail, Banking and Transportation. He had direct assignments with Telecom, Banking and Retail clients in all regions. Guillaume has filed 9 patents, including 5 granted in the RFID space and has a CISSP certification.