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Carbon Neutral, reality or marketing?

 


A couple days ago I received a quick note from one of my colleagues concerning an activity initiated by the UK government, the "Greening Government ICT: Efficient, Sustainable, Responsible". In this initiative, they aim at making energy consumption of their ICT systems carbon neutral by 2010, and making them carbon neutral across their lifetime (including manufacture and disposal) by 2020. This raised the question of carbon neutrality in my mind. I have heard a number of companies claiming to be carbon neutral, but frankly have never been sure what this meant.


According to an Ezine article, Carbon Neutral - What does it mean?, carbon neutral does not mean that no carbon dioxide is released into the atmosphere, but rather that the carbon dioxide emitted is balanced by equivalent reductions somewhere else. This can be by using biofuels, which are considered carbon neutral although they release CO2, or by using energy that does not generate CO2, such as wind, solar, hydroelectric or even nuclear. Unfortunately, in the case of biofuel and nuclear, the emissions generated to manufacture the fuel in the first place is not included in the calculation, so this is already a first approximation to remember.


There are three approaches to reduce CO2 emissions from fossil origin, and these are:



  • Reduce the amount of energy consumed all together. And this is obviously the best way. I always like to refer to a quote from Jean-Pascal van Ypersele, vice chairman of the Intergovernmental Panel on Climate Change. "The best energy is the energy that is not used", seems so logic that the question should be raised why there is not more focus on this approach. According to a study of the WWF, buildings in the US consume twice the energy of similar ones in Europe.

  • Replace fossil energy by energy provided from other sources such as wind, solar, wave power, water, biomass etc. Actually the Sun provides the earth in one hour more energy than we require in one year. So, it would seem easy to resolve the CO2 problem, unfortunately not enough investments are made to capture the solar energy. Through increasing those investments, companies can become carbon neutral.

  • Buy carbon offsets, this means in simple words, continue emitting as much carbon dioxide as usual, but pay somebody else for capturing a similar amount of CO2. The most common project type is renewable energy, such as wind farms, biomass energy, or hydroelectric dams. Other common project types include energy efficiency projects, the destruction of industrial pollutants or agricultural byproducts, destruction of landfill methane, and forestry projects.

The first element to take into account when going carbon neutral is that there are multiple scopes to carbon neutrality. Following three scopes are identified in the GHG Protocol:



  • Scope 1: all direct emissions generated by the company (typically petrol, diesel, refrigerant leaks, process waste and emissions)

  • Scope 2: emissions from purchased energy (typically electricity)

  • Scope 3: emissions from other indirect sources (typically from purchased material, products or services): these emissions are direct emissions of the suppliers/subcontractors and can be controlled by supply chain management criteria requiring these suppliers/subcontractors to also be Carbon Neutral.

A number of electronic companies have claimed to be "carbon neutral" at this point in time. They typically aim for scope 2. However, knowing that the same companies increasingly outsource their manufacturing, logistics, repair and recycling operations, one could ask what the real impact is of such claim. On top of that, a number of them achieve this through the use of Carbon offset which are actually put in question by a number of studies.  Some even go as far as talking about the "Carbon Neutral Myth". So, the question about whether such claims are made more for marketing purpose rather than any other. To somehow illustrate this, Gartner released a study "How Green is the IT Industry", where it analyses progress made by ICT companies in reducing carbon emissions, which should be the ultimate goal isn't it? Well, at least one of the companies claiming to be "carbon neutral", was at the bottom of the list.


So, what is more important for the planet, becoming more carbon neutral or reducing the overall carbon emissions in a company value chain. Frankly, I am voting for the latter. So let's hope that the UK government, in its laudable effort, focuses on reducing the emissions of CO2 from fossil origin, and is not limiting its effort to the purchase of carbon offsets. The planet will be greatful.

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