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Learn about the latest trends and strategy in the communications industry from experts in HP’s Communication & Media Solutions team.

Discover 2012: The Telco industry - where BIG data has the BIGGEST impact

Oded| December 4, 2012 - last edited December 3, 2012
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What’s so BIG about Telco in particular when talking Big Data?

Reality today is that CSPs are in danger of becoming providers of only commodity services. At the same time – at their disposal – is a magnitude of data - a treasure trove of information that can improve their role in this evolving ecosystem and put them back into the value chain.  Access to this data presents the CSPs an opportunity to monetize that network.

On top of that, the magnitude of data volumes in the Communication Industry is at the level nowhere neared by any other. To illustrate - an American network provider moves 19 Petabytes of data through their network each day. For context - It took 1 petabyte of data to render the movie Avatar. So think of that as a CSP rendering 19 Avatars in a single day when it took almost 3 years to render. 

So obviously, for CSPs, Big Data is not only bigger, but also much more critical to leverage than in any other industry

 

What is the new solution announced ?

As the base of our Telco Big Data & Analytics offering is HP Smart Profile Server (SPS), which is a software platform for subscriber profile management and analytics designed especially for CSPs and built to satisfy business needs of the Communications industry.    

HP SPS provides an analytic algorithms engine; Communication data models and complex event processing enabled by HP Autonomy IDOL10, HP Vertica V6; and the data collection and management capabilities of HP enhanced Internet Usage Manager (eIUM) 7.1.

 

How our solutions help CSPs with their challenges:

Most operators view their strategic priorities in the following areas:

-          CSP need to introduce new product offers and innovative new service offers that resonate with individual subscriber preferences --  we help them to this by helping them make the most of the Big Data they already have.

-          They want to  Develop new revenue streams  through new business models via partnerships with content and applications providers --   we help them to this via a variety of models,  like with HP Ad Experience Personalization

-          They need to improve customer experiences while also optimize network planning  -  we enable them to do this with  enabled by the insight gained from HP’s Actionable Experience Management

 

Be sure to visit HP Discover this week in Frankfurt. 

Learn more about Telco Big Data & Analytics

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About the Author
  • Alain Decartes has over three decades experience working in the Telecommunication and IT Sector. Here he has had roles in a variety of sectors including the Value Added Service, Cloud Services and Apps Store market worldwide. He has strong skills in international sales, marketing and business development. Alain is HP Software’s worldwide Industry Solution Marketing Lead for the Communications, Media and Entertainment (CME) industry and sub-segments. In the past, Alain has held senior roles with Unisys, Comverse and Prodata Belgium. He is a popular speaker, moderator or chair at worldwide industry conferences. Alain has been a Board member at the International Association for Enhanced Voice Services. He has also won a number of Industry accolades including The Messaging Industry Association Special Recognition Award. Alain received a Civil Engineer in Telecommunications degree from the Faculté Polytechnique de Mons in Belgium.
  • Sigge Andreasson is Worldwide Solutions Marketing Manager for OSS Transformation, CMS at HP. Sigge has more than 25 years of experience in the telecom and software industries, and has held a number of different positions during his career with HP, spanning telecom engineering, pre-sales and marketing. Sigge holds a Master of Science degree in Electrical Engineering from Chalmers University of Technology, Sweden.
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Marco has over 15 years’ experience working on strategy and innovation projects for major clients in the Telecom and Media Industries. He helps clients to improve their business performance through the adoption of strategically-driven technology solutions.
  • Marie-Sophie Masselot is bringing her thought leadership in business transformation in the telecom arena, thanks to her latest role as the marketing lead for the HP Solution Consulting Services practice worldwide. She is coming with a technical background as computer sciences engineer, having held different positions from software development through supply chain or sales support in telecom companies.
  • Marie-Paule Odini is a seasoned HP executive, bring over 25 years of telecom experience. She has deep expertise in both the networking and IT environments, bridging voice and data. Marie-Paule is the HP CTO for Europe, responsible for the Communication and Media Solution organization, focused on customer innovation and emerging trends. She leads the technology discussions for M2M, Analytics and Cloud. She seats on ETSI and other standard bodies. She is a frequent industry speaker and editor in professional magazines, blogs on HP Telecom IQ and tweets on CMS twitter account. Marie-Paule’s prior responsibilities include managing HP’s worldwide VoIP program, HP’s wireless LAN program, and HP’s Service Delivery program. Since joining HP in 1987, she has held positions in technical consulting, sales development and marketing in Europe and in the Americas. Those roles have focused on strategic and operational responsibility for Networking, IT and operations. Marie-Paule holds a master’s degree in Electrical Engineering from Utah State University and business education from INSEAD, Paris. Prior to joining HP, Marie-Paule spent five years with France-Telecom/Orange research and development labs, defining architecture and value-added services launch for corporate customers. She also worked with standard bodies and industry forums at that time. She enjoys skiing and outdoors in general.
  • Oded Ringer overlooks HP's worldwide marketing strategy for Actionable Customer Intelligence (ACI) solutions. With many years in the Telecom industry, at companies like Alcatel-Lucent and TTI-Telecom, Oded focuses on Go-To-Market strategies bringing together Products, Business, Operations, Sales and Marketing.
  • Richard Arthur has enjoyed the last two decades of the wild ride that has been the communications industry since deregulation. He is currently leading the Services and Solutions Marketing team in HP’s Communication and Media Solutions business unit. This role embraces transformative telecom solutions including telecom cloud services, outsourcing, solution lifecycle services, OSS/BSS and network platforms. Richard is also managing the CloudSystem Service Provider Program in HP.
  • Grace has initiated and implemented in last decade the first support contracts for large Telecom operators like France Telecom, Vodafone, BT...Today she is in charge of developping support services which are maturing with a shift from reactive break/fix models to more-proactive and enhanced offerings that add business value.
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