Telecom IQ
Learn about the latest trends and strategy in the communications industry from experts in HP’s Communication & Media Solutions team.

Discover 2012: The Telco industry - where BIG data has the BIGGEST impact

 

What’s so BIG about Telco in particular when talking Big Data?

Reality today is that CSPs are in danger of becoming providers of only commodity services. At the same time – at their disposal – is a magnitude of data - a treasure trove of information that can improve their role in this evolving ecosystem and put them back into the value chain.  Access to this data presents the CSPs an opportunity to monetize that network.

On top of that, the magnitude of data volumes in the Communication Industry is at the level nowhere neared by any other. To illustrate - an American network provider moves 19 Petabytes of data through their network each day. For context - It took 1 petabyte of data to render the movie Avatar. So think of that as a CSP rendering 19 Avatars in a single day when it took almost 3 years to render. 

So obviously, for CSPs, Big Data is not only bigger, but also much more critical to leverage than in any other industry

 

What is the new solution announced ?

As the base of our Telco Big Data & Analytics offering is HP Smart Profile Server (SPS), which is a software platform for subscriber profile management and analytics designed especially for CSPs and built to satisfy business needs of the Communications industry.    

HP SPS provides an analytic algorithms engine; Communication data models and complex event processing enabled by HP Autonomy IDOL10, HP Vertica V6; and the data collection and management capabilities of HP enhanced Internet Usage Manager (eIUM) 7.1.

 

How our solutions help CSPs with their challenges:

Most operators view their strategic priorities in the following areas:

-          CSP need to introduce new product offers and innovative new service offers that resonate with individual subscriber preferences --  we help them to this by helping them make the most of the Big Data they already have.

-          They want to  Develop new revenue streams  through new business models via partnerships with content and applications providers --   we help them to this via a variety of models,  like with HP Ad Experience Personalization

-          They need to improve customer experiences while also optimize network planning  -  we enable them to do this with  enabled by the insight gained from HP’s Actionable Experience Management

 

Be sure to visit HP Discover this week in Frankfurt. 

Learn more about Telco Big Data & Analytics

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About the Author
Oded Ringer overlooks HP's worldwide marketing strategy for Actionable Customer Intelligence (ACI) solutions. With many years in the Telecom...


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