(Update: In the time since this post was first published, HP delivered its official response about the Printing Costs of HP Printers.)
I've been watching the Kodak Print and Prosper ad campaign
unfold during the past few days. In one commercial, it stated that "The world's
most expensive liquid isn't found in the Middle East" -- a playful jab at the
rising cost of oil, but an unfair swipe thrown at competitors regarding the cost of ink. I couldn't help but set the record straight from my perspective.
- We've been down this road before, and it's
Don't take it from me, see what PC Magazine, PC
and others had to say about this cost of ink hype
(it earned a "Worst
of 2007" label from PC Mag).
- Do the math.
is more expensive per gallon than crude oil. So is bottled
water. I personally understand that I pay for quality when I buy a
cartridge that delivers up to 72.9 million
possible color combinations and can deliver photo
prints that last for more than 100 years.
- Times are tough. We can help.
No gimmicks here. We understand that for many customers cost per page is a
serious purchase consideration. Our take is you should score some serious
savings without sacrificing our legendary
print-at-home quality. That's why last
year HP introduced XL
Combo Packs and Photo Value
Packs. (You can go here to
learn more about easy ways to
save money and continue to get
lab-quality prints at home. ) In addition, we've made it simple for you to
access literally hundreds of free printing projects you can customize and print
at home - whether you need a greeting card and calendar or a professionally
designed flyer or a full-blown marketing kit for your small business, you'll
find it at the HP Creative Studio.
For 25 years, HP's been proud to deliver leading innovation,
unparalleled customer support, and to be the top-ranked printing brand in the
industry according to customers and media alike. We'll keep working hard every
day to bring you the quality, value, and reliability you expect from us --
today, tomorrow, and for a long time to come.
Got a question or comment? I invite you to send it my way.