I saw this video of a project to shift the edge of the enterprise for grocery shopping to something more convenient for the consumer.
This is a good example of changing the definition of the enterprise interface. In this case they made “the grocery store” a thin sheet of paper (with QR codes) in a subway, a smartphone and home grocery delivery. That last part reminded me a bit of some of the failed dot com era efforts. This approach may have addressed some of the issues that made that effort fail. After all, home grocery delivery still exists in the US through PeaPod, Schwan’s and many local efforts.
The physical presence of the sheet of paper is why I called this a hybrid approach. They didn’t limit themselves to a web based or a brick and mortar approach. This approach is somewhere in-between.
Just because the grocery business has worked a certain way for the last 50 years, there can be changes in consumer expectation that makes these new ways useful to a specific consumer space. This is the issue described in the Innovator’s Dilemma where a new approach enters at a targeted market segment and then expands to tak....