The Next Big Thing
Posts about next generation technologies and their effect on business.

A white paper you can download about gamification

Business chess.pngI recently took many of the thoughts I had about gamification (that I’ve written about on this blog) and created a white paper:

Change behavior and focus attention with gamification

 

It is available for download and described my view on some of the core components of gamification as well as describes an effort I coordinated internally.

 

HP once a year has a global Technical Innovation conference called Tech Con. I was the leader of this effort for the last couple of years and this year I tried to gamify the review process.

Since the only way to get invited to the conference is to create an abstract that describes the innovation and have it peer reviewed and accepted, ensuring that the review process is done effectively is important to the event.

This year we had about 1900 abstracts submitted and each one had to be reviewed by at least four individual. This means that at least 7600 reviews needed to be completed by a group of about 300 reviewers in a relatively short time frame. The paper provides details about the process and the impact of the relatively simple gamification activity. It definitely had a measurable impact and exceeded all the goals identified.

 

I was talking with an individual just this morning who was asking about innovative uses of mobility. Gamification instantly came to mind. Gamification is about goal oriented, metric driven, behavior modification.

 

If you can influence the individual wherever they happen to be, aligning their efforts to corporate goals, that seems to be a pretty innovative and valuable use of mobile devices. One important part of gamification can be to influence the decision at the time it is being made. A whole variety of examples fell out of our discussions, since the mobile device is the computer you have with you all the time.

 

My view is that the entire services industry is ripe for gamification.

Comments
Rajat Paharia(anon) | ‎06-14-2013 09:27 AM

Hi Charlie -

 

You're hitting on all the right points. I think you'd enjoy my book that's coming out next week - check it out: http://loyalty30.com. You can also download a free copy of the first Chapter, and "Look Inside the Book" on Amazon. 

 

best, - rajat

Founder, Chief Product Officer

Bunchball

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About the Author
About the Author(s)
  • Steve Simske is an HP Fellow and Director in the Printing and Content Delivery Lab in Hewlett-Packard Labs, and is the Director and Chief Technologist for the HP Labs Security Printing and Imaging program.
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