The Next Big Thing
Posts about next generation technologies and their effect on business.

Augmented reality and business

3d.pngIn the February issue of SD times there was an article titled Investigating augmented reality that got me thinking about the future user interface of business software. I’ve talked before about the need to focus more on attention engineering and using all our compute resources to support easier consumption of all the data around us and optimize “time to decision”.


Now that more and more people carry with them mobile devices, their incorporation of a glasses-free 3D experience can’t be too far away. Mobile smartphone devices are ideal for providing a 3D experience, since they are generally held at a fixed distance from the user’s eye much like the Nintendo 3DS handheld system. You wouldn't want it on all the time but when you need it, you need it.


The ability to mix real world objects in with a video display (like the picture in the SDTimes article where baseball cards are used with a baseball video game) provides unique opportunities for business as well. This technique can provide access to additional contextual information as needed without making the user interface more confusing. I thought we’d see much more augmented reality in the 2010 timeframe than what actually came on the market, but it’s not too late. This impressive demo of Word Lens (although not 3D) shows an interesting example of the kind of additional information that can be provided in realtime.


As these new capabilities come on the scene, IT organizations will need to think out of the box on what and how information can be displayed.

Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the community guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
Showing results for 
Search instead for 
Do you mean 
About the Author
Follow Us
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.