One of the themes we've been talking about for years is taking people out of "normal" with automation and have people focused on turning anomalies into opportunities. You can automate the recognition of unusual situations but addressing those circumstances is something people's creativity can do that can never be automated. HP recognizes this and the new investment in the Enterprise Services space announced earlier this week is a signpost on the road to a higher speed, latency reduced, responsive environment of the future.
One of the areas where a great deal of interest was expressed at HP's internal Technical Conference this year was event recognition and response in an automated fashion. The concepts of event stream processing and complex event processing have been around for years, we now have the network throughput and computing capabilities for it to work. Even taking those concepts and applying them to data centers and related infrastructure, addressing system events has been done for a while now as well and something we've been investing in and now are going to take advantage of to a much larger extent.
Using those techniques is a starting point and expanding into a cause and effect approach defining the enterprise business implications is next, extending beyond normal business operations activities into exception processing is one of the high potential areas to use the new computing capabilities that come on line every day. Making our systems smart enough to support our business objectives, that should be part of an organizations application portfolio assessment going forward.
We're clearly entering into a new decade of value generation from computing. Earlier in the year there was the announcement by HP with Shell on a project that can be viewed as an example of the kind of large volume, sensor based data gathering that will be more common in the future. Every day we hear about cloud computing and the nearly unlimited potential it can provide. We now need the software, automation and the industry insight to make organizations flexible, efficient and have the visibility they require to make decisions. That is at the heart of this new investment approach. Measuring the effect of these investments will be key to reaching our goals.